What is the Leukemia & Lymphoma Society?

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Mission: The mission of this event is: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.

Working together we will ensure access to treatments for blood cancer patients. We are the voice for all blood cancer patients and we work to ensure access to treatments for all blood cancer patients.

Aim: Our aim is to be able to raise funds through sponsorships and merchandise sales in this sports event. This money will go into war against Leukemia and lymphoma.

Objectives: Taking Steps to End Cancer. This is a fundraising event benefiting the Leukemia & Lymphoma patients and also funding of research to find blood cancer cures.

It’s about a community coming together for a common goal, friends, families and co-workers form fundraising walk teams. Millions of consumers also help by donating at retail outlets. Culminating in inspirational and memorable evening walks every fall, participants in nearly 200 communities across North America join together carrying illuminated lanterns to take steps to end cancer.

Also the funds raised will help in a program known as Student Series, where series of service learning, character education and philanthropy programs , where students gain the unique experience of helping thousands of people in their fight against blood cancers. Programs are tailored to each school level so students can grow with the Student Series and have an even greater impact on the lives of patients.

EVENT BUDGET FOR SPORTS AND LUNCH FOR LEUKAEMIA

Estimated Actual

Total income

$4,00000

$0.00

Total expenses

$1,284.00

$0.00

TOTAL RAISED FOR LEUKAEMIA FOUNDATION

$2,716.00

$0.00

INCOME Estimated Actual Estimated Actual

Event proceeds

Entry fees

Ticket sales

Other income

$2,500.00

Totals

$2,500.00

$0.00

Sponsorship

Major sponsors

Minor sponsors

Other sponsors

$100.00

Totals

$100.00

$0.00

Extra sales

Auction

Raffle

Sales of photographs

Sales of merchandise

$500.00

Totals

$1,000.00

$0.00

Donations

$350.00

Totals

$350.00

$0.00

EXPENSES

Estimated

Actual

Estimated

Actual

Site

Equipment hire

PA, audio visual

Permits, licenses

Site staff

Sports equipment

$200.00

$30.00

$50.00

Totals

$330.00

$0.00

Decoration

Balloons

Banners and signs

Flowers

Lighting

Table centers

$21.00

$24.00

Totals

$45.00

$0.00

Promotion

Advertising

Distribution

Graphic design

Paper/stationery

Photocopying

Photography

Postage

Printing

Web site

$20.00

$24.00

$35.00

$100.00

$40.00

Totals

$219.00

$0.00

Prizes

Auction items

Goodie bags

Ribbons, trophies

Thank you gifts

$40.00

Totals

$40.00

$0.00

Breakeven analysis.

This event requires the expenditure of the following amounts:

Venue Hire

$400.00

Advertising and Promotion Costs

$300.00

Trophies

$200.00

Telephone, Postage and Stationery

$Kk384.00

Total Fixed Costs

$1,284.00

Each competitor will receive each

Food and drink $10.00

Hat $5.00

Variable Costs per Competitor $15.00

Breakeven calculation.

Competition Entry Fee $20.00

less

Variable Costs per Competitor $15.00

Contribution of each Competitor

towards Fixed Costs $6.00

Total Fixed Costs $1,284.00

divided by Contribution $5.00

No of competitors required is 1284/6-214

Therefore for the event to be successful financially with a break even 214 guests are required to attend the event.

Cash flow analysis.

LL INITIATIVE

Statement of Functional Expenses

For the Year 2017

Program #1

Management & General

Fundraising

Total

Salaries

$93

$30

$1,000

$1,123

utilities

1,500

1570

Printing and supplies

1,500

15400

Total

$131

$40

$4,000

$4171.00

= NATURE = FUNCTION

Risk assessment.

Risk is unavoidable and some of the expected risks may include, change of the event , power outburst due to faulty wiring, lack of enough bins required due to collect waste produced at the event, injuries during sporting activity or even fire breakout in the kitchen, also there maybe cases of theft .

Some of the solutions for these risks have been established in the table below.

Event’s Risk Assessment

Activity

Hazard(s) identified

Controls / Actions

Person responsible

Monitored by?

(date, time)

Notes

(taken during event)

Contingency event site

Event site unavailable as a result of rainy conditions.

Nominate a contingency event site, confirm ability to have the event at this site.

Amend public communications and erect signage.

Event Manager (

Event Manager (Name – Mobile)

Bump In / Bump Out

Vehicles moving on site – collision with people on the site.

The area will be decaled a work-site.

A construction and vehicle access schedule will be produced.

Access will be restricted for all work areas to essential personnel only and exclude the general public.

Vehicles travel no faster the 5km per hour with hazard lights on. Where possible and guided onto the site.

Nominated

driver (of vehicle/s)

Event Manager

Event Manager (Name – Mobile)

Waste Management

Insufficient quantity of bins on site – site dirty and littler scattered.

More effectively estimate the number of bins required to accommodate any waste produced at the event. Have a contingency back up if more bins. Use an experienced waste collection company to ensure that the site is returned to its original conditions.

Waste

Contractor

Event Manager

Site Manager

(Name – Mobile)

Not enough waste management staff collecting litter and cleaning.

Ensure enough staff are confirmed to manage waste collection at the event.

Power

Installing power – electrocution

Ensuring all electrical installations are provided by suitably qualified and experienced personnel.

Placing all electrical equipment away from public areas.

Electrician

Event Manager

Electrician

(Name – Mobile)

Injuries

Competitors may get injuries as they compete

Ensuring there are medical service providers and an ambulance.

Nurse

Event manager

Theft

Occurrence of theft and burglary.

Ensuring there are security personnel both from the government and private security firms.

Security

Personnel

Event manager

Marketing and communications plan:

1. Marketing Objectives

Overview

The event will be held in Eastbourne campus, a 25 miles drive from Brighton.

Positioning

This is one of a kind event because its about touching on that side of us that makes us human the side of humanity. The main elements is helping the leukemia patients and also fun, but the special area is that one will leave the event feeling that they are a hero. To someone some where.

There will be lots of fun with horse riding and paintball games together with football as our sports ,we will also have lots of music ,there will be lunch and of course an opportunity to change the world from the fundraising. This will be the best event one has attended.

SWOT Analysis.

Strengths

Weaknesses

• Unique event in calendar

• Potential for weather to affect program

Opportunities

Threats

To raise funds for leukaemia and lymphoma patients.

• Clashes with other events taking place in the local area

2. Communication Strategy

Marketing Mix - Apart from the fun there will also be merchandise to aid in raising money in the fund raising also promotion of the even further.

• Product – There will be printed t-shirts and mugs and for any sponsors then they get their logos and names printed out on hoodies and they will be allowed to sell them too. Also there are balls and paintball gun’s giveaways.

• Price – the cost of an advance ticket goes for $20 and $25 at the gate for regular and $30 advance and $35 at the gate for V.I.P ,this are fair prices to ensure that we accommodate everyone interested.

• Convenience - Our tickets can be acquired online at www.LLticket.com and on Walmart stores or even KFC dinners. Also on all major supermarkets country wide one can find our tickets.

The event is easy to access as it is located at a well known campus in Brighton ,also the event is time favoring for every one as the event is on a weekend running from 8a.m to 5 p.m.

• Promotion – We re not particular on who is allowed to attend we welcome everyone and more so any sponsors are most welcome to have an opportunity to be a hero to someone and be part of a legacy in changing the world.

Marketing Tools

I intend to use the following marketing tools to reach my target audience :

• Print: posters, leaflets, postcards, programs,

• Direct mail and print distribution

• Media advertising: print, radio and TV

• Website/internet/e-bulletins

• Outdoor advertising: billboards, bus sides, poster sites, street dressing,

• Friends/ambassadors’ programs/clubs

• Media releases, promotions and activity

• Media sponsorship

3. Key strategies.

Key Strategies Summary

Key initiatives Summary

1. Effectively promote the event through increased marketing activity in local and national press and online.

• Enhance existing website

• Establish specific promotional plan detailing target markets, times, methods.

• Establish media partnerships

2. To be able to encourage people to attend

To give away free tickets to encourage enough participation through buy one get one free methodology.

4. Budget Plan.

Summary

Description

Total Budget

Design & Print

$50

Distribution/display,

$30

Website & on-line activity

$20

Advertising

$30

Market Research

$20

Other

$10

Total

$160

Event program

Place

Time

1. Guest arrival.

Eastbourne campus