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Virgin Group and Singapore jointly own the British firm Virgin Atlantic Airways. In this instance, the virgin group is the brainchild behind more than 300 globally recognized brands. In 30 different nations, the organization has reportedly hired over 50,000 people (Kitson, 2012).
Virgin Airlines uses problem-solving skills training to help identify staff training requirements. They know right away that they have chosen the best candidates, and the business encourages them to apply their ideas and innovation to solving problems. For instance, the crew is taught how to serve consumers the first-class drink while they wait for the fog to dissipate. Training methods - The Company has a continued reinforcement of teaching the core values with the aim of keeping the mission and vision in employees mind. They do this by engaging their employees in refresher courses that maintain customer service.
Resources used for training - Virgin Atlantic Airways hires the Capital Capture Consultancy firm to train for more than 6,000 hours on a yearly basis with seamless training in the Bay Area. Mostly the flight crew benefit in this course (Schulte et. al, 2010).
The Company’s Orientation and Harassment training - Due to the discrimination of the female pilots, the company created awareness among the aviation people with the aim of supporting the women through a supportive network (Bohner et. al, 2012).
How training effectiveness is measured - After training, the company allows a more advanced function within the organization with the aim of addressing the course programs. Once highlighted, every staff member is evaluated to measure their performance and whether each employee has benefited from the training.
The development of talent in the company - Talent is developed throughout the enterprise by creating a partnership with other organizations to combine knowledge, skills, and marketing power. The company later demonstrates their successive venture by picking the right opportunities for the right market.
Mentoring program in Virgin Airways - The Company has created an online mentoring program to an innovative matching system called the dating algorithm. They do this every week on Mentor Monday through Virgin.com where chunks of knowledge from the business owners are shared to everybody. Immediately they tuned into the website; they heard words of wisdom from the owners which inspired and encouraged them to give better services
Leadership training in the company - In the book ’The Virgin Way,’ the co-founder Richard Branson differentiates between a boss and a leader. He creates strong leaders by making them stable through vision creativity as well as empowering them to influence other staff members to support and follow them in the case of challenges. The company believed in forming leaders more than managers (Chen, 2013).
Educational opportunities in Virgin Airways - In 2015, the company partnered with the Frontiers of Flight museum and started providing random scholarships to students who had applied to the Flight schools and those that attended to other educational programs at the Museum (Dookhan, 2012). They also offered scholarships to airline teammates, the 5-6th-grade local students as well as the museum officials.
The importance of training and Development in Virgin Airways - In 2014, the company hired the Clockwork Research Company to form a fatigue training program to the crew, office personnel, and instructors with the aim of identifying how the staff members are coping with the busy shifts. After a while, the training reflected the style that was free with Virgin Airways brand which resulted in excellent customer’s service. Honest and positive feedbacks were given from both the client and staff because of the high maintenance of standards.
The value of training and development in attracting new talent - The Company’s workforce planning resources operate to fulfill the needs of new job contracts with the purpose of attracting new people who could assist in developing the growth of the company through sustainable performances. This ensured the recruitment of the right group of workers (Kitson, 2014).
Campbell, R., & Kitson, A. (2012). Virgin Atlantic in British. The Ethical Organization, 1, 54-71. doi: 10.1007/978-1-349-92200-0_4
Chen, Y. (2013). Effect of Reverse Mentoring on Traditional Mentoring Functions. Leadership and Management in Virgin Airways, 13(3), 199-208. doi: 10.1061/ (ASCE) lm.1943-5630.0000227
Diehl, C., Rees, J., & Bohner, G. (2012). Flirting With Disaster: Short-Term Mating Orientation and Hostile Sexism Predict Different Types of Sexual Harassment. Aggressive Behavior in Virgin Airways, 38(6), 521-531. doi:10.1002/ab.21444
Dookhan, I. (2012). The Expansion of Higher Educational Opportunities in the Virgin Islands. The Virgin Atlantic, 50(1), 15. doi: 10.2307/2294730
Kitson, A. (2014). Virgin Atlantic managers check in for training. Industrial and Commercial Training, 40(6), 14-27. doi:10.1108/ict.2008.03740fab.001
Schulte, S., Meier, P., Stirling, J., & Berry, M. (2010). Virgin Airways identifies the staff training needs. British Addiction Research, 16(2), 78-84. doi: 10.1159/000277657
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