Variety of Communication Strategies

Platforms for Distributing Media

Platforms for distributing media to an audience can be websites, services, or other delivery mechanisms. The primary purpose of media platforms is to disseminate information while also enabling comments, sharing, or discussions of various topics affecting the community. When it comes to creating appropriate content for new media channels, the audience and the viewing area on a device are crucial factors (Carroll, 2017). This essay tries to clarify the function of the target audience and the device viewing area while creating content for media platforms, as well as the writing techniques used to adapt the information to different devices.

The Role of the Audience

The audience takes on many responsibilities as appropriate media content is created. The more one understands the background as well as the needs of his or her audience; the better one can prepare suitable media content. To start with, the audience provides information that is used to develop a common ground between the writer and the audience (Young, 2014). This means that the writer will be able to step inside the audience minds and to understand their world in a different perspective.

Additionally, the audience provides information both in oral and written forms. The writer conducts different audience analysis like interviews and uses the information to develop media information. Moreover, understanding the audience allows one to plan the message carefully and to adopt the best level of understanding of the audience (Watson & Hill, 2015).

The Importance of Viewing Space

The viewing space on a device also plays a critical role when developing suitable media content. The viewing space needs to be large enough to capture large volumes of information on a screen size of minimum pixels. The text has to be large enough, and the content has to be packed in a relatively big space to make it easier for the audience eye to know where to focus. A large-scale display increases the legibility of the content as well as the optimal user experience.

Strategies for Creating Appropriate Content

There are different strategies that can be used to make content appropriate for various devices. These strategies are used by writers to keep their writing going as well as to make it come out the way they intended.

The first strategy is ensuring a sense of direction. This is mainly done in the opening paragraph, which acts as a travel itinerary. The writer should always ensure that the opening paragraph can inform the reader where they will be heading as well as what they will find there. The paragraph should be straightforward and clear on every device.

The second strategy is ensuring effective headlines. For instance, when writing on an issue that is topping the headlines, it is always advisable to put a new spin on the headline (Holtzhausen & Zerfass, 2014). On the other hand, when the issue is as old as time itself, the writer needs to present the headline in a relevant and modern light.

Additionally, there is a need to maintain a captive opening sentence. The writer has to avoid assuming that the reader is automatically interested in his or her subject. This means that the writer has to compose something catchy that will make the reader interested.

Another strategy is making the content actionable. The best content provides the reader with a sense of how to apply the information (Holtzhausen & Zerfass, 2014). This does not mean degrading the readers by telling them what to do, but rather respecting and assuring them that they understand how to use the material effectively.

Conclusion

In conclusion, it is clear that the audience and the viewing space of a device play a critical role in developing suitable media content. It is also evident that writers can use different writing strategies such as ensuring a sense of direction and making the content actionable to make their content appropriate for various devices.

References

Carroll, B. (2017). Writing and editing for digital media. Taylor & Francis.

Holtzhausen, D., & Zerfass, A. (Eds.). (2014). The Routledge handbook of strategic communication. Routledge.

Watson, J., & Hill, A. (2015). Dictionary of media and communication studies. Bloomsbury Publishing USA.

Young, A. (2014). Brand media strategy: integrated communications planning in the digital era. Springer.