Value of Information Management

This research is in charge of determining the value of information management to organizations, as well as the introduction of social media into their operations. The corporation under consideration, in this case, is the New House Company in the United Kingdom, which provides services to members who wish to buy a home in the given state. The research focuses on YouTube, Facebook, Instagram, Google+, and Twitter as social media sites. The research further discusses how these social media networks can help workers innovate and develop their talents, resulting in a higher level of productivity for companies. Data concerning the usage of social media is displayed in tables as well as the usage of the trending social media platforms. The study finally recommends some adjustments and improvements that can be made towards achieving the success of business.

Employees and Social Media

This paper concentrates on distinguishing the effect that can be realized by coordinating the social media aptitudes and practices in the advancement procedure of firms to evaluate the degree of the same concerning knowledge management in the given company and its environment. The social media platforms that this review will concentrate on incorporate Facebook, Twitter, LinkedIn, Google and YouTube.

According to Lytras, (2008), knowledge management can be demarcated as the procedure involved in the management, usage, sharing and creating a process of awareness and information within an organization. On the other hand, the term social media refers to website set up by individuals and agencies with the aim of ensuring that people around the world inter- connect, share, learn, get information, search for careers, and express their feelings through the same while utilizing the technology advancement as explained by Chugh, (2017).

This report will focus on the New Homes Company located in the United Kingdom that was established in 2002 and aims at ensuring that all people are wishing to get a new home have access to a secure, fast and efficient way of accessing the newly build homes within the United Kingdom. Their services are mainly on their website as it provides support to many of the visiting clients to not only the potential customers but also to the whole globe. The objective of this study is to find ways that the New Homes Company can integrate social media platforms to help them in their decision-making process as well as in the advertising process to ensure there is an improvement of their services and innovation is promoted.

Social Media Development

Platforms in which people are free and able to share their views while being entertained are termed as social media platforms as explained by Chugh, (2017). These podiums are accessible through hand-held mobile devices as well as on computers as they utilize the ever- evolving technological development. Since they are based on the technology, they are bound to be improving their features on frequent occasions and as such, they keep people updated concerning most of the happenings in the world.

The social media have provided a platform that is of great importance to the business people as well as employees and the people seeking work. Examples of these social networking sites include:

Facebook

As explained by Chugh, (2017), Facebook is a social media platform that operates online, and it allows their users to design their personal and customized profile that other people can view, sharing of information, videos and photos as well as for excellent communication with external personnel. The development of such a podium has vastly improved communication among firms and individuals and provided a comprehensive advertisement platform.

Twitter

This platform is famous for allowing their users to use “tweets” to update their status and the followers of such people can see, in real time, the tweets. The platform is very fast and efficient for passing information quickly and frequently.

LinkedIn

LinkedIn is a powerful website where the business world exists. It is a networking site that offers people to design a professional silhouette describing their resumes along with their qualifications as explained by Girard, & Girard, (2011). Organizations, therefore, use this platform to find information to certain people before they are employed. This podium is useful to the human resource management team that is responsible for recruiting new employees and in making sound decisions concerning the same. Communication is also enabled on the platform, and thus the employer and the potential employee can communicate beforehand.

Organizational Learning Approach

According to Awad, & Ghaziri, (2012), Organizational learning is a concept that is based on the creation, retention, and sharing of knowledge with the people that are within the given firm. The framework helps the members to gain experience in their fields of expertise as well as learn how they can advance on the previously implemented features and ideas to better ones.

The purpose of the New Homes Company is to provide the clients an easy and fast way of access to new houses within the state, and they do so by having a fast database that is responsible for holding information in their servers and relating the same to the customer’s preferences. The involvement of the firm with technological approaches of delivering their services makes fitting to the objectives of the study, and as such, they are a suitable choice to implement the social media platforms in their innovativeness.

The approach that can be best to undertake in the learning process is through personal accounts in the social media as well as groups on the same. The accounts that the people hold with the social media firms will be used for learning and passing of information in the process of innovation. For instance, Facebook offers instant messaging and chat features that members of a given firm can use to develop their own for their company’s website.

The knowledge that is gained from such platforms is helpful to the business, and its environment can be put into action by the developing team of New Homes to ensure that their clients are fully satisfied with their operations. Additionally, New Homes can come up with their social media platform where they engage on live feedback from their customers as well as provide online live support to them. This can also be supplemented by ensuring that their website is connected to their social media site while ensuring that they flock the latter with clear images of their sampled houses.

Knowledge Management Features

As the progression is in electronic access is imminent, it is important that New Homes Company set to achieve their goals through advancing their ways of communication and retention of information. The knowledge management features that the organization should focus on include: the user-friendliness of the framework, association, assessment, and recognition of the particular system that they wish to implement. These factors vastly affect how employees can enhance their skills in the world of technology.

Lytras, (2008) argues that through the knowledge management features, the employees will be able to improve their competency with both the internet and use of the same. They will consequently be in a better position for giving innovative ideas that can be employed by the firm to be more productive. Through learning from sites such as YouTube, the employees can be able to find materials that pertain to their fields and use the same in improving their organization’s competitiveness within the market as explained by Müller, (2012).

User-friendliness of the framework

Accessibility of the platforms is of vital importance to both the organization and their customers. As the firm promotes their services, they can be efficient by ensuring that they website and the social media podium they prefer is accessible by all the devices that have internet connectivity. Ranging from smart Televisions to small devices such as mobile phones, their platforms should be compatible and must be able to be viewed by these devices.

Also, in the process, the employees can watch videos from YouTube and those posted on Facebook to implement features that will ensure their website and social media platforms are responsive and more user-friendly. The videos will guide the development, and as such, the employees will have provided some form of innovation that may attract more clients.

The impact brought about by the involvement of social media to New Homes Company is that they will be able to serve more customers than at the moment. Currently, they are engaged with both Facebook and Twitter, and if they decide to be involved in other platforms such as Instagram, YouTube channels, Google+, among others, they would realize more potential clients and thus their sales would vastly increase thus increasing their profitability.

Association and Customization

New Homes Company should accommodate a customizable framework that accepts and at times may adapt to the customer preferences. For instance, their website should be able to track the people visiting to inquire about purchasing houses while at the similar time providing the necessary information about the households. The website and the social media platforms that the organization will choose should be easily customizable to the employees, and they should be competent in using the same. The employees should be able to upload images about the new houses identified by the New Homes Company on the website as well as to the social media platform that the organization may choose to work with.

Collaboration and Assessment

Feedback is the best way of realizing the strength and weaknesses that the firm possesses. If the clients like the displayed products, they should be able to communicate and give feedback about their desires. The chosen platforms for social networking should be able to provide mechanisms in which communication can be possible as well as ratings and recommendations. New Homes Company can also invoke the same in their website so that they may receive feedback about their services. The feedback will help them in assessing their usefulness while giving them credit for their good work.

The introduction of the live chat functionality to the organization’s website can be of great benefit. Feedback can be received instantly about the client’s requests as well as for clarification. Also, the employees can use social forum sites such as Facebook and LinkedIn to contact other website designers to help them be more innovative and how to improve their website with the implementation of the live chat systems which will, fortunately, help enhance their services.

Recognition

The platforms that the organization will be involved in should provide mechanisms for having the statistical data about the profile of their current and potential clients. The website for the company should be customized to include a login and registration panel and the data held within a database where it can be retrieved when the need arises. On the other hand, the firm should be certified by the government allowing it to indulge in such business activities.

Subsequent Business Innovation

New and upcoming organizations to the industry need to bear in mind the factors of Knowledge Management with the considerable effect of social media indulgence. The same have to understand the key principle factors that the success of an organization requires and how the social media comes into action for the same. Franz., Hochgerner, & Howaldt, (2012) argues that the following businesses have an added advantage in that they will find the technology and social media sites have significantly advanced and as such, they will be more competitive in the market.

Additionally, more of the communications will be through an online system and as such, innovation will be enhanced a lot. Persons from different states will be able to work successfully on a given project, generate ideas for their individual companies.

Recommendations

Considering the case of New Homes Company, they are in a good position to implement the social media platforms and account for some improvements on their website. It is recommended that they develop user-friendly live chat system that the potential clients can use to connect directly to them. Additionally, the organization should create their profiles on the other existing social media platforms that include Google+, Instagram, YouTube and LinkedIn so that they can have a profile that the clients can view as well as recommend to their friends and relatives. Also, the team behind the website of the New Homes Company should develop a gallery where the clients can view their previously sold and currently available homes.

Conclusion

The study has realized that the involvement of social media in the knowledge management process is of vital importance as it promotes teamwork as well as gives the business at hand a competitive nature with the outside world. It is, therefore, important that the New Homes Company implement the framework in with the aim of refining the customer experience and to promote the innovation of the employees. Additionally, the usage of social media is increasing at a high rate, and there is a constant flow of new ideas on these platforms. The generation that is coming and the new firms that are being formed are, therefore, advised to undertake the social media implementation to be in a good position within the market industry.

When it comes to utilizing social media network, employers have realized the benefits of utilizing social media in their organization since it encourages unity among employees through team building (Argote, 2011). The employees are able to familiarize with their workmates through the social networks. The co-operation amongst team members increases due to this thus causing a rise in the performance of the teams (McLean, 2012). Communication on a one on one basis is also made possible through social networks. The bond between the workmates will increase thus enable them to organize team building events for example, a platform like Facebook has an event scheduling system which is comprehensive.

In the environment of the workplace, web-based social media networking urges workers to contact partners with their association and suggest conversation starters or begin a discussion around a specific subject (Lee, 2014). For instance, the call centre is where someone operates in with many client request every day. The greater part of the work is normal and you have a ready-made plan on how to address the fundamental inquiries. However, an occasion may arise where the question is not essential and requires more intellectual capability and wisdom especially from one’s own research.

All things considered, you cannot take too long for example a couple of days to discover the answer to a question. This is because the client is holding up and needs it now. On the off chance that you have an interior Social Media Networking Site (SNS), your worker can hop on the SNS and share the question and get opportune reactions from kindred partners (Shaila, 2016). Furthermore, an SNS likewise urges representatives to cooperate. Without a doubt, a face to face interaction may never happen, however they can construct a relationship that cultivates imagination and coordinated effort.

Attempting to keep representatives persuaded and locked in, advance acknowledgment and great execution via SNS briefings. Representatives can salute one another, collaboration in the environment can be fast-tracked and urging distributed criticism. The probability of workers to stay is determined by the level of engagement of the workers. The turnover can also be diminished by the utilization of social media. Enormous information firm can follow the activities and performance of their workers closely through the use of social media and discovered expanded retention of employees was influenced by digital connectivity. The review, concentrated on hourly specialists in the U.S. also, from an example quantity of around 39,000, found out that the workers who were very active on social media especially the ones who have 1 to 4 social media accounts on a week by week premise remained at their occupations longer than their associates. And all the more intriguing, the ”ultra-social“ representatives that utilized more than 5 social media accounts, were considered to be more productive since they had higher deals than their partners.

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