Type of business and its competitors

Apple as a Technological Company in the United States

Apple is a technological company established in the United States. The corporation is classified as a technological hardware and equipment company, and it has specialized in the development of electronic items such as iPods, iPhones, Apple Watches, iWork, and Mac. The corporation also offers services like Apple Pay, the online Apple Store, Apple Music, and the iBooks Store. Samsung and Alphabet Inc. are among Apple’s competitors. Samsung’s products include cellphones, television sets, and refrigerators, among other devices, whereas Alphabet Inc. focuses on application software, entertainment media, and electronics. Across the years, Apple has managed to maintain a competitive edge over its rival firms in the market and this has been attributed to the various unique business strategies that it has embraced.

Unique Selling Proposition

The unique selling proposition that Apple can embrace in its quest to ensure that it enjoys sustainability and boasts of a competitive edge over its rivals is the implementation of demographic market segmentation. Under the demographic market segmentation, the company will have to ensure that it comes up with products the attention of a specified age group, society or region. This means that the marketing of the company will have to ensure that it conducts extensive research on various markets across the globe with the aim of identifying the tastes of various consumers in different locations. Upon the research, the company will them have to roll out the unique selling proposition. The concept is superior to the techniques embraced by Samsung and Alphabet Inc. in that it makes it easy for the firm to tap those untapped markets, hence an increase in its sales and profitability. The marketing concept also improves the relationship between the company and its consumers and this helps in the promotion of consumer confidence.