trends in entrepreneurship

Market Shifts and Entrepreneurship Developments

Since the market world is dynamic, relentless creativity and innovation are needed to keep up with shifts in customer behavior and tastes. Any of the latest entrepreneurship developments include market collaborations to boost the retail climate, increasing desire to bind consumers, and marketing to millennials with greater success (Pânzaru, 2016).

Furthermore, there is a need for websites that are more than just smartphone-friendly, as well as entrepreneurs that are doing more independently (Barui & Umihani, 2016).

Tips for Nike Inc. Executives

I have some relevant tips for Nike Inc. executives. Among these suggestions are: Nike Inc. management should focus on inching customers’ demand towards grassroots collaborations for more services and supplies. The consumers are influencing the current world of business with one idea at a time.

Connecting Customers to What They Want

The company should focus on connecting the customers to what they want most. Nike Inc. should design their mobile apps to help their clients to connect with the company in ordering items and services as well as keeping up-to-day with company’s services.

Meeting the Demand of Millennials

Millennial are currently the largest population of consumers of accessories, shoes and other luxury items. Therefore, the company should encourage innovation and creativity in the design of accessories that meet the growing and changing demand of the millennial population.

Nike Inc. should create new websites that are fully operational on mobile handsets platforms to help the consumers to keep in touch with the company concerning updates on the new products of the enterprise.

Focus on Branding Material In-house

Nike Inc. management through its marketing department to work more on branding material in-house. The use of flyers and social media graphics can lure the young consumer generation who focus more on appealing looks.

References

Baručić, A., & Umihanić, B. (2016). Entrepreneurship Education as A Factor of Entrepreneurial Opportunity Recognition for Starting a New Business. Management: Journal of Contemporary Management Issues, 21(2), 27-44.

Pânzaru, S. (2016). Actuality and Trends in The Entrepreneurship Development in Romania. Review of General Management, 24(2), 40-48.