The Target Market Segmentation

Target Market and Characteristics

It is vital to determine your target market in order to spend your time and money more efficiently. In essence, success is determined by the capacity to meet the demands and preferences of customers. The Chrysler 200 is appropriate for both men and women between the ages of 25 and 60. A bachelor’s or master’s degree is required, and earnings can range between $55,000 and 70,000. The owner could be single or married, living in a city, and the car delivers a nice and pleasant driving experience. Dodge Ram, on the other hand, is best suited for males between the ages of 30 and 45. Household lifecycle is likely to be married with three kids and located in the rural areas where he is a farmer. The strong truck is good and affordable with the owner’s income being 40,000-45,000.

Benefits of Chrysler

For the Chrysler, it is a quiet car that can take you wherever you want without breaking problems. In addition, you will feel happy to have it as it complements your lifestyle and class; as such you will have made the right decision to buy this automobile. This vehicle will also be convenient if you are single as it will also be as useful and serve the purpose even when you get married and have kids. Since you are located in an urban area, you are guaranteed to access services and spares when in need.

Benefits of Dodge Ram

Dodge Ram is convenient for a man who is taking care of the family. It is a tough truck that does not require frequent servicing, thereby saving money for the owner. Moreover, this automobile can carry a family of four, making it more efficient. It is cost friendly and can adapt to harsh environments without getting damaged.