The Role of Innovation in J. Robins Company

Due to the complex nature of the J. Robins situation, the solutions are equally multifaceted. In other words, the company has to utilize more than a single intervention to deal with the impending negative market phenomena.

Main Interventions

Mainly, J. Robins must put in place three critical interventions. These include innovation strategies, global change approaches, and most importantly, competitive advantage strategies.

Innovation Strategies

Innovation methods encompass the continuous introduction of ideas, techniques, and products that will appeal to consumers. In this way, the business will meet the dynamic customer needs and preferences adequately.

Innovation approaches must also be integrated with global change approaches which are encouraged by Parker, Charlton, Ribeiro, & Pathak (2013), who mention that expansion to foreign regions is crucial for firms to grow and survive. J. Robins is expressly confined to Australia, and this is not helping. Perhaps expansion to other countries may provide the opportunity for lower labor cost and also raw materials thus increasing revenue.

Competitive Advantage Strategies

Furthermore, owing to the downward shift of import tariffs, an effective intervention that can be integrated is leveraging on competitive advantage where the company focuses on aspects that are better than competitors. These elements include efficient customer service, reduced delivery time, continuous new product development, and assured high-quality products (Lukka & Partanen, 2014).

This interposition means that J. Robins has to start with improving what is already existing including production rate and customer service. Afterward, the aspect of innovation is then integrated into the process to ensure customer needs and preferences are met and surpassed if possible. The invention will also entail the continuum of product quality improvement that exceeds competitors, especially the imports, to the extent that the cost of J. Robins shoes will match the real value of the footwear. The integration of the global expansion intervention may come in progressively following serious assessments to establish the feasibility of the strategy.

References

Lukka, K., & Partanen, V. (2014). The Role of Managerial Interventions and Organizational Ideologies in Advancing Radical Change. Journal of Change Management, 14(1), 66-98. https://doi.org/10.1080/14697017.2013.790837.

Parker, D., Charlton, J., Ribeiro, A., & Pathak, R. D. (2013). Integration of project-based management and change management: Intervention methodology. International Journal of Productivity and Performance Management, 62(5), 534-544. https://doi.org/10.1108/IJPPM-10-2012-0108.