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Nonverbal contact is a method of conveying information using nonverbal cues such as body language, facial appearance, speech, or even touch. The foreign marketing team embarked on a mission in three nations, including China, Peru, and South Africa, to determine how business attire affects Laken Corporation’s success. This was to be discussed by taking into account the various cultural traditions in China, Peru, and South Africa. The primary goal was to develop the agreed uniform professional dress code. Since people make an impact on the first impression, it is important to dress accordingly. As an agricultural front liner for Laken Corporation, mode of dressing is highly put into consideration if one has to be successful when working for Laken Corporation (Knapp, Mark & Hall, Judith 2014).
Points out that in China, Peru, and South Africa, the accepted professional mode of dressing for men is wearing conservative suits that comprise of white shirts and ties. Just like men, women who travel for Laken Corporation on the business mission must as well as adhere to a specific standard of appearance if they too want to be successful. In China, Peru and South Africa, women must dress conservatively. For instance, dresses that expose more cleavage does not augur well with the high-ranking executives particularly the female executives; this is common to the three countries. This is a good indication that a presentable mode of dressing has an impact on the perception that one will be accorded in the three countries.
In contrast to the mode of dressing for men in China, Peru, and South Africa, there is a significant difference when it comes to the use of tuxedoes. In China, people in business do not wear tuxedos during formal occasions, this is in contrast to the businessmen in Peru and South Africa who wear tuxedos during official events.
Additionally, apart from men wearing conservative suits in the countries, they highly regard a universal code of dressing such as the need for having well-polished shoes, well-kept briefcases, as well as well-kept luggage. Similarly, Correa-Chávez and Roberts (2012) note that for female executives to portray themselves as competent business executives, particularly to the traveling women, the use of too much makeup and wearing too much jewelry is uncalled for.
Hence, due to the similarities and contrasts in the three countries, then it is essential to adhere to the standards of professional dressing in the target countries if one has to be successful in Laken Corporation. Therefore, for one to represent Laken Corporation in China, Peru, and South Africa, one must research the appropriate dress to wear (Siegman, 2014). Also, business travelers must study the countries and culture they expect to encounter when they travel. This can be facilitated through speaking to people they come across as well as consulting culture coaches. Once one is aware of the expected standards and the culture in the target countries, then there is no doubt he or she will be successful when working with Laken Corporation.
According to Kirch (2013), the mode of dressing tells a lot about an individual’s personality. The way of dressing of an individual is typically rooted in the more in-depth and internal motivation of an individual such as emotions, experience, and culture. Kirch (2013) asserts that clothing can start a relationship since it gives other people an idea of who one is. Therefore, professional mode of dressing for Laken Corporation is very crucial when it comes to the success of any individual working for this corporation.
Correa-Chávez, M. & Roberts, A. (2012). “A cultural analysis is necessary for understanding intersubjectivity.” Culture & Psychology. 18 (1): 99-108.
Kirch, M. S. (2013). “Non-Verbal Communication Across Cultures.” Modern Language Journal. 63 (8)
Knapp, Mark L. & Hall, Judith A. (2014). Nonverbal Communication in Human Interaction (5th ed.). Wadsworth: Thomas Learning.
Siegman, A. W. (2014). Nonverbal behavior and communication. Psychology Press.
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