The New Media Resolution

It is clear from a thorough review of the current circumstances the coffee retailing organization is facing that there is a wealth of unfavorable information that could have an impact on the company’s reputation and long-term profitability. Therefore, certain actions must be taken to manage and regulate the current circumstance. First, the current communication issue could be categorized as a proliferation of contradicting information that is detrimental to the operation of the company as a whole.

The company’s first step in resolving the scandal should be to acknowledge its errors in front of the general public, key stakeholders, and employees. This the first step in building trusts again. The company must be able to admit that it was wrong in the conduct of its business practice and be ready to face the consequences of its action either regarding fines from regulatory bodies or in the form of compensation to aggrieved parties, (Agapiou, 2016).

There is a need for the firm to develop a messaging solution to address the stakeholders who have been affected by the revelations of the current tides of events. Such messages could be oral or verbal. The firm should also carry out a couple of video messages addressed to the angered parties in a bid to getting their confidence back. The content of such message should be simple and straightforward the firm must admit its fault and point out means by which such actions will be corrected. This message could be delivered on various media platform with the specific aim of reaching out to the targeted parties. The firm should adopt the use of its social media platforms, public print media, television, radio and publication on its website, (Watson, Hill, 2015).

References

Agapiou, A. (2016). The Impact of Mediation Practice on and the Resolution of Grievances, the

Preservation of Employment Relationships and Termination. US-China L. Rev., 13, 267.

Watson, J., & Hill, A. (2015). Dictionary of media and communication studies. Bloomsbury

Publishing USA.