The Importance of Marketing in Advertising

What is your key takeaway from the class, and how will you apply your new knowledge? This advertising class helped me to understand that there is a lot more going on under the hood of any advertisement, other than the actual graphical and auditory stimulation that these business tools deliver. As a business major, I intend to use the acquired knowledge to streamline the marketing approaches of the organizations for which I will work in the future. Moreover, the class helped me to understand that any type of controlled publicity can help to improve the reach of a product in a given market. This awareness will prove essential when operating from a position where a market has negative connotations of the marketed products due to either competitor actions or other factors influencing consumer perceptions. Therefore, this class helped me to understand not only how audiences view advertisements but also how companies can use them to keep markets fully informed on products and services.

Response to classmate’s post

My classmate’s perceptions of this class as being useful in their entrepreneurial future is something that I consider a commendable use of the information that this class provided. I also believe that advertising and psychology share many links, in that advertising uses existing understandings of psychology to improve organizations’ awareness of their markets. Moreover, I also got the chance to perceive the multi-layered nature of advertisements in a new light because of my classmate’s post. Overall, the goal of the class was to show how companies could use communication to enhance their ability to influence the purchase decisions of potential and existing target markets. In light of this, my classmate’s post goes to show just how competitive future markets could be if more people who understand how to use advertising choose to exercise their skills and utilize them effectively.