The Avengers (2012)

The Avengers 2012 was set to be released in 2011, but due to some delays, the movie was released in 2012. The movie revolves around Asgardian Loki, who has managed to get the weapon that can destroy the earth, which is the Tesseract. Loki promises to gather armies that can help get his people to Earth and help them take over the planet. Nick Fury realizes what Loki has done and decides to make a plan to stop the attack. Nick Fury, the director of the S.H.E.L.D., starts a plan to initiate superheroes to help stop the impending danger and save the human race. Those that joined the Fury’s team are Iron Man, Captain America, the Hulk, Thor, the Black Widow, and Hawkeye. The Avengers could not decide on how to handle the threat that was presented by Loki. However, when they are still discussing and arguing whether to use the Tesseract to develop a weapon that can deter the hostile extraterrestrial, Loki attacks. It is during the attack that Burner is transformed into the Hulk.

Loki managed to defend the Avengers in the first attack, but his desire to humiliate the Avengers publicly and declare himself the world's ruler. However, he is eventually defeated by the Avengers despite the power that he is winning. The Avengers also split with others defending New York City and others fighting Loki, and this helped in their victory. Thor returned his brother Loki and the Tesseract to Asgard.

Creators/Producers

The development of the Avengers 2012 started as early as 2005 when Marvel’s CEO Avi Arad openly announced that there would be Avengers to come (Brown, 2016). They would bring in various superheroes and writers to come together and make a better film. Zack Penn, who wrote The Incredible Hulk, also joined the writing team in 2006. Marvel agreed with the Writers Guild of America to include the comics of Ant-Man, Captain America and the Avengers in coming up with the film. Jon Favreau became the executive producer for the film. Lou Ferrigno also took part in the development of the film. Raleigh Studios produced the movie. John Whedon directed the movie. The movie was turned to 3D by the IMAX before being released to the market. The photography was done in various studios and by various photographers. The main cinematographer was Seamus McGarvey.

Management

Marvel solely owned The Avenger 2012 even though on the screen, it shows Marvel in association with Paramount Pictures (Taylor, 2014). Marvel handled the management of the film as it played a role in picking the directors and producers of the film. Marvel also chose the shooting studio and the shooting location in collaboration with the director and the producer. Paramount Pictures helped in making a decision on the various studios and making the movie to be real. Walt Disney Studios solely did the selling and marketing of the movie. Marvel and the various people who helped in the management helped in bringing the movie to be great. The teasing and the release of the short trailers on the entertainment weekly was one of the greatest marketing strategies. Using the cast in the marketing of the clip also helped the marketing of the film greatly. Marvel and Walt Disney Studios did a good job as they marketed the movie. The movie was the second Marvel movie to earn over $1.5bn.

Historical Significance

The Marvel 2012 brings out the effect of what happened on 9/11. The movie greatly relates to the events of 9/11 as it depicts the destruction only that in the movie, the destruction is done by aliens and not humans as in fact (Doll, 2012). The movie brings up the uncertainties that can befall humans and the traumatic challenges that we have faced without directly linking them to things that happen to us in our daily activities. It helps humans to relive the history of 9/11 from a different perspective and a new world. It still helps people to keep in mind that at long last, the good will always win, and there is a greater power that protects humans. The drive for revenge that the Avengers demanded and strived to stop looking can be related to the drive that the Americans had to get revenge for the victims of 9/11. It helps to show the traumatic challenges that the heroes went through any time they went out to protect their country. However, since the aliens are unreal, the movie could not directly relate to human history.

Societal Significance and Effects

The Avengers 2012 has a greater social significance and effects on people who have watched the movie. For a start, the movie shows that even the most powerful people, like superheroes, have their weaknesses and that there are things that we cannot do. The aspect mighty superheroes could not lift Thor's Hammer except to bring out their weakness in that line. Despite their efforts, they cannot lift the hummer because they are unworthy.

At the moment that people are watching superhero movies, they get immersed in the movie and relate to the characters (Kraska, 2015). They feel like they could develop their powers and solve most of the world's problems. The movies also help people to view the world from a different perspective. People get ideas on how they could solve most of the world's problems if they get to develop superpowers.

The Avengers 2012 greatly shows the challenges that people can undergo and the challenges that they go through to achieve their goals (Doll, 2012). There are several challenges that they can go through, and even team members can disagree at times, but as long as they remember that they have each other and should work together, they can accomplish what they have sought. The challenges that people face during decision-making can be detrimental, and thus, the team members should organize and make the relevant decisions.
The superhero movies, such as Avengers 2012, play a great role in ensuring people that good will always prevail (Doll, 2012). It also helps people that their superpowers protect humans from all harm. It also helps people understand the challenges that heroes go through as they try to help protect people that they care about. The role of the Avengers is to protect humans from an external force that threatens their existence (Kolbert, 2014). People need to believe that there is someone out there who is always looking out for them.

The Avenger 2012 helps the viewers to relate the movie to their daily activities. Although most of the activities carried out by the superheroes are not possible, there are some aspects that people greatly relate to when they watch the movie. The Iron Man is mostly afraid and insecure. However, he always appears strong. He mostly hides his fears and insecurity in drinking alcohol when he is not working (White, 2015). People can also relate to the movie when the group cannot reach a conclusion and decide to work separately. Sometimes, splitting the team can achieve the best outcomes.

Conclusion

The Avengers 2012 was short in 2011 a released in 2012. The initial announcement was to have the movie released in 2011. The release of the movie was done in 2005. The movie is about Loki, who plans to gather an army and use Tesseract to gain dominion over the world. Fury gathers a team of superheroes to help put an end to Loki. Although Loki does a lot of damage, he is eventually defeated and taken back to Asgard by his brother Thor. Joss Whedon directs the movie. The historical significance of the movie is how it is related to the event of 9/11. The destruction done by the aliens relates to the destruction that was done during 9/11. The Avengers 2012, just like other superhero movies, have a significant role that they play in the social life of people. The movie helped people to relate to the superheroes. It helps the people to understand that the good always prevails and gives them comfort that something greater is always protecting them. People also get to understand that it is normal for people to have weaknesses and can dwell on their positive sides to achieve the result. People ought to understand that sometimes it is better to split a group to help achieve the best report. 

References

Brown, J., A. (2016). The Modern Superhero in Film and Television: Popular Genre and American Culture. Taylor & Francis.

Doll, J. (2012). On the Importance of Having Superheroes. Retrieved from https://www.theatlantic.com/entertainment/archive/2012/05/importance-having-superheroes/328461/

Kolbert, E. (2014). The sixth extinction: an unnatural history. New York: Henry Holt and Company

Kraska, J.(2015). The psychology of comic books: Why we worship superheroes. Retrieved from http://www.lateralmag.com/articles/issue-1/i-need-a-hero-why-were-wired-to-worship-superheroes

Taylor. A. (2014). Avengers Dissemble. University of Lethbridge.

White, J. (2015). The Superhero Film in The Modern Era | The Artifice. Retrieved from https://the-artifice.com/superhero-film-modern-era/