Technology and the success of the organization

The Impact of Social Media Campaigns on Business Success

The quantity of clients a company has affects its ability to succeed. With the advent of online platforms that are considerably faster and more participatory, technical advancements have increased the platform for marketing enterprises. A social media campaign is a marketing tactic that uses the social media page to connect the company with its audience. Through the sharing of information that is important to the customers, social media enables businesses to stay in touch with their customers. The business can reply to client inquiries through the media and establish a community where users can discuss and suggest modifications to items. General Electric uses social media marketing initiatives to notify customers about new products as well as collecting their feedback on the products in the markets. Further, the company gives the customers a chance to show their innovative ideas and share them using their Facebook platform.<\/p>

The Role of General Electric’s Social Media Page

The social media page by the name GE Company explains the physical location of the company (General Electric Company, 2016, p. 1). The information allows the new users to access the business in case they need any of the products advertised. Apart from the physical address, the social media page lists all the contact information allowing the clients to communicate with the company at any time. The company profile explains the history of the organization since the company came into existence. It highlights some of the significant achievements of the organization such as the jet engine technology and the hybrid locomotive among others. The mission of the page is to engage people at the community level in innovative ideas in sectors such as infrastructure, health, transportation, and energy. The photos and videos uploaded by the organization seek to familiarize the customers with the new products and make them gain the most from the products from informed usage. The platform increases interaction which creates customer loyalty for the organization.<\/p>

The Aros Air Conditioner Campaign

The campaign presented by General Electric seeks to introduce a new appliance. The electrical machine by the name Aros is an air conditioner manufactured by the company. The unique characteristics of the device are size and application. The air conditioner is the smallest in the world. Apart from size, the users of the conditioner will get a chance to control the appliance using their smartphones. The air conditioner is very silent making it unique and better compared to others in the market. The social media campaign made it clear that the appliance was affordable to the customers at a price of $300. None of the features on the machine is inaccessible using a mobile phone. The users can control the appliance from the comfort of their sits without any problem. The primary function of the campaign was to market the machines to the market. Further, the drive allows the potential customers to offer feedback on the appliance for future considerations.<\/p>

The Success of the Aros Campaign

The social media campaign for Aros was quite thorough. The campaign provided photos of the gadget and videos explaining how to use the devices. Apart from social media exposure, the organization employed the use of print media for advertisement (Looy, 2015, p. 43). The combination of various forms of marketing maximizes the number of people accessing the information. The first indicator of the effectiveness of the campaign was on highlighting the unique attributes of the gadget. The campaign provided sufficient information on abilities of the devices keeping the customers informed. Secondly, the organization created traffic for the site by engaging the customers on reviews and feedbacks from the clients. Such reports increased customer loyalty from the interactive segments that responded to each of the issues raised by the customers. Apart from the reviews, the customers had an opportunity of suggesting possible ways of improving the appliance. The tactic employed by General Electric Company is one that seeks to provide a platform where people of similar ideas and ideologies can present their thoughts and discuss future inventions. The campaign was successful in brand awareness which familiarized potential customers with the appliance.<\/p>

Enhancing Customer Relations through Social Media

The office of public relations in any organization seeks to enhance the relationship between the organization and the customers. Fundamental ways of improving the relationship begin with creating a clear line of communication between the clients and the organization for easier communication. Further, the customers need to stay updated on new inventions in the company as a way of maximizing the number of sales. Informed consumers are in a better position of buying a product as opposed to the customer with limited or no information. General Electric Company invested in the social media campaign to market the new air conditioner produces by the company. The campaign informed the customers of the unique characteristics of the appliance especially with regards to small size an automatic operation using the cellular device. The aim of social media campaign is to notify the public about the device for increased sales that meet the target of the organization. The demand for Aros rose substantially after the campaign due to increase in the number of people requesting for the product. General Electric was able to use the social media to campaign for the sale of Aros.<\/p>

References

General Electric Company. (2016). GE - About | Facebook. Retrieved from https://www.facebook.com/pg/GE/about/?ref=page_internal

Looy, A. (2015). Social media management : technologies and strategies for creating business value. Cham: Springer.