Synopsis on Whole Foods as a business enterprise

Synopsis of the Situation

A company called Whole Foods started out with only one location. But with time, the store grew and spread to most of the country. As a result, Whole Foods is the top retailer of organic and high-demand foods. It takes a lot of work for a business to expand to this level. It is clear from this that the company’s management had put a lot of effort into making sure the enterprise overcame all obstacles to become the greatest in the country (Johnston, 2008). We can thus conclude that the management utilized proper planning and implementations and their hard work eventually paid. The customers identify themselves with the organization not only for the food sold but also for offering a socially responsible and healthy lifestyle.

Whole Foods as an organization

Whole Foods as an organization has done much to get to a top position. One factor is to focus on excellence services, quality products, and being innovative. As such, they can charge a premium price for the products. Since the buyers consider the cost of goods and services among many factors, the company has managed to attract and retain them. Additionally, Whole Foods identified opportunity in the population distribution, and they set up stores in all parts of the country (Johnston, 2008). As such, the buyers do not have to travel long distances to access their products. Another opportunity that is well utilized by the firm is on the variety of products. In every outlet of the company, there are different varieties of the product, and thus the customers can have the goods of choice.

Alternative Solutions

1. Whole Foods may begin offering free delivery of goods to the customers’ premises. The act will attract more buyers who buy in bulk and do not have reliable transport means.

2. With the aim of increasing the awareness, the company should link with the media. As such, more customers will learn the kind of goods they stock and become customers as well.

3. Whole Foods may also decide to train and motivate all its employees on quality services and products. The exercise will equip the workers with relevant knowledge and thus improve the quality of goods and services offered.

Selected Solution to the Problem

Training the employees is the best way for the company to retain success in the highly competitive market. The success of any business enterprise is dependent on the employees. If the workers produce quality products and offer excellent services to the firm, the customers are likely to appreciate and become regular buyers.

The process of training the workers will as well equip them with the confidence to serve customers and remain motivated throughout the working time. The workers will thus work with minimal supervision and ensure that the business runs well. Additionally, they will maintain the firm’s equipment. Employees who lack motivation will be tempted to steal from an organization and will not serve the buyers as expected.

Implementation

For the company to train the workers, a clear plan will be critical. Since the firm cannot close its outlets for the employees to learn first, the management should plan on how best the activity will be implemented. For instance, a good plan can be to train them at times when the stores are not operating such as in the evening and or early hours. Additionally, during the non-peak hours, some employees may go for training while the others remain at the stores to serve any customer who may visit.

Training the employees will cost the company, but the reward will be worth the cost. The management should plan on the topics well to ensure that all the vital aspects of operating the stores will be covered. It is also critical for the administration to consider the learning time to avoid inconveniencing the buyers.

Recommendation and conclusion

Whole Foods firm should consider ensuring that the services offered are the best among all similar companies. Keeping the employees in a motivated mood is also critical, and the management should facilitate it.

The company has come a long way to ensure that it remains at the top of providing quality services and products. However, coming up with additional improved services is vital. The company will attract and retain customers. Furthermore, Whole Foods will increase profits and thus enhance its services to customers.

References

Hill, T., & Westbrook, R. (2016). SWOT analysis: it’s time for a product recall. Long range planning, 30(1), 46-52.

Johnston, J. (2008). The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market. Theory and Society, 37(3), 229-270.