Response to Elizabeth on the Fading Importance of TV Advertisement

I concur that due to technological advancements and other options now accessible on television, such as paying extra for ad-free channels, television advertising has been declining in popularity in many markets. Your logic appears to suggest that the corporate world will fully lose control of television commercials, though. You make it apparent in your argument that cable television is expensive for many people and households, and you even imply that anyone who chooses to forgo cable services should turn to streaming apps. It is important to note that substantive population resorts back to the traditional television or low-cost pay TV that still transmits adverts in order to increase its revenues. It is also important to note that there is still a large population, especially the older people, who are hooked to the traditional television and see little problem with advertisements being put between the programs. The internet consumes a large proportion of time that was traditionally spent on television but it is important to note that this trend is dominant on individuals of a certain age bracket, specifically the millennials. The advancement of technology, especially the internet has helped corporates segment the market. Advertisements targeting the older generation can still be put on television where these individuals do not bother much about the advertisements and spend more time on television than the younger generations. Therefore, though your essay offers great insights on the fading of television advertising it seems to exaggerate on the momentum of the shift from traditional television that accommodated advertisements to internet or cable television. Generally, your post adds so much on the debate on the fading importance of television advertisement. Thank you for the information and have a great week ahead.