Project on business feasibility

The products that are produced by the fast food business have mostly not changed. These are primarily animal products that have been prepared and disguised as upscale foods like burgers. The power of this business idea lies in the fact that the insect world is still untouched in this sector.

Idea for a Fast Food Restaurant: Grasshopper Burger

The concept for this project is a fast food outlet that specializes in making grasshopper burgers. This is essentially a burger that is made from a well-prepared vegetable meal, such lettuce and grasshoppers. It is an appropriate selection owing to the fact that it is relatively new to the market. Insect eating has not been popular in western markets. As such, people have not ventured and experimented with the available options yet. It is this uniqueness that makes this product an appropriate choice (Grasshopperrestaurant.co.nz., n.d).

Ownership and Legal Form

The business would be registered as a partnership due to the fewer requirements by law. This form of business requires that the partners agree to the various terms and conditions that shall govern their dealings and then adhere to the partnership’s provisions as set out by the law. It is a feasible form of operation for a startup due to the fact that it allows for faster growth since no corporation taxes are levied and only the partners pay their personal tax obligations. Additionally, this model of business often attracts fewer fees in terms of registration and approval (Eisner & Cohen, 2010).

Competitive Advantage

The grasshopper burger has competition from fast food chains that make burgers such as McDonald’s. However, the competition is not much of a factor considering that it has explored a niche market. While McDonald’s and the like hunt for meat eaters, the grasshopper burger targets individuals who are keen on insect cuisines. The competitive edge here is the insect burger niche. Additionally, insects are abundant in supply and are likely to be available in large quantities (Smith, 2015).

Product Niche (Need Fulfilled)

For practical purposes, grasshopper/ insect burgers are virtually nonexistent, particularly as one combination. Several manufacturers and entrepreneurs have focused their attention on meat and meat products such as beef, pork, and chicken. It is based on this rationale that this product is likely to be successful. Additionally, the product is likely to be viewed as humane and a relief for the livestock. Animal rights activists are likely to be on board with the product since it removes the stress that cows, pigs, and chicken have to undergo in the name of satisfying meat eaters around the globe. Finally, grasshoppers are seen as pests in several places that practice agriculture. These places and firms can team up to encourage the production of this burger. This is particularly so since the product shall rely on grasshopper harvesting which means fewer pests for the farmers and agricultural firms (Gage, 2004).

Conclusion

A grasshopper burger and insect business idea is a unique enterprise that is likely to tap the attention of various groups. The partnership approach employed to start and manage the business enterprise is an effective strategy in minimizing legal hoop and hurdles as well as laying a private and easily controlled foundation that allows for immense flexibility in the running and managing of the business enterprise.

References

Eisner, M. D., & Cohen, A. R. (2010). Working together: Why great partnerships succeed. New York City: HarperBusiness.

Gage, D. (2004). The partnership charter: How to start out right with your new business partnership (or fix the one you’re in) (1st ed.). New York: Basic Books.

Grasshopperrestaurant.co.nz. (n.d.). Grass hopper modern Thai cuisine. Retrieved from Grasshopperrestaurant.co.nz: http://www.grasshopperrestaurant.co.nz/

Smith, R. (2015). I can start your business: Everything you need to know to run your limited company or self employment - for locums, contractors, freelancers and small business. Online: CreateSpace Independent Publishing Platform.