Product Element Table

The approach employed by a company to introduce a new product into the market may have a far-reaching effect on the product. Therefore, it has become an imperative for companies to adopt appropriate marketing strategies that can enhance the product’s distribution, and consequently drive revenue. The product element table below presents the elements of products that are used to satisfy particular customer needs.  

Need

Product Type

Features/ Designs

Brand or Name

Quality

Level

Packaging

Travel over 1000 miles for weekend wedding in US that is economical and requires least time for transportation 

Service product such as   Amtrak’s high-speed trains

Custom services

Offers

Easy to spell

Adaptable for all market segments

Reliable

Regularity

Trustworthy

Protects goods in transit

Thirst-quenching beverage with no calories

Beverage product such as Fanta

Easier product identification

Expressive

Recognizable brand name

 Variety of tastes

 Has a differentiating advantage

Sensory appeal

Descriptive

Protects product

Reusable

Pre-printed cost

Informs buyers about contents

Warnings

A graduate degree in business for career advancement

eLearning services

Contains opportunities

Appropriate fonts and color

Reflects the value of the program

Recognizable

Distinctive

Offers new skills

Creates new opportunities

Marketable

A website that will help start and promote a new business

Service Product such as an ecommerce website

Zoom features

Customer reviews

Live chats

Product Demos

Share buttons

Alternate views

Communicates the objective

Navigation

Simplicity

Personalized

Informs

Intuitive

Interactive elements

Visual appeals

Communicative

Visually appealing design

Easy navigation

Wood material to create flooring planks for home installation

Industrial product

Technical efficacy

Manufacturability

Visual style guide

Design support

Appropriate size

Proven quality

Quality options

Reliable

Efficient

Compatible with other products

Protects the user

Contains information about operation procedures