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The process of transmitting information between two entities is referred to as communication. Humans are the most diversified and well-known means of communication. Communication, according to the American College Dictionary, is the interchange of thoughts, opinions, or information by writing, voice, or signs. Human population has revolutionized during the last decades as a result of radical advances in technology, which has contributed to globalization. The World Wide Web, which has played a vital role in the communication and media industries, has made information exchange faster, more efficient, and more dependable. Communication is essential for clearing doubts and directing people’s efforts toward results. Communication has resulted in an increase in the interchange of ideas, commercial development, and cultural exchange. For example, Figure 1 communicates about the nature, trying to advertise the serene environment the pleasure around the region.
Figure 1
There are two mainly known principles theories of communication which include the metadiscursive theory and metamodel also known as the constitutive model. In my essay, I will point out on the different theories of communication among different people and the relevance of communication to the media industry. Communication is vital for any media industry to exist. All forms of communication are relevant, but the form in which communication has been projected determine how the information is perceived the intended group. The general way to argue about communication is that it is diverse and coherent to any field. Communication is important in any field, and the best way to understand this is by considering it as a discourse of discourse, a disciplinary diological-dielectical matrix (Craig, 1999).
Communications theories are not only rich in range of ideas, but also it has flourished new theoretical works of communication. Social media has become a platform for employment among many people today. Communication is relevant to my course because of its importance when it comes to collecting and gathering information that is vital to the people. Most of media courses requires an individual to have excellent communication skills to effectively deliver the information required. An individual is also required to familiarize with the communication principles to gain the ethical code required for communication. In my work I will consider a medium of communicating using the photo voice.
From Figure 2, Technological changes have revolutionize photography industry, and it has become a top sector to communicate through high resolution images. The world of tourism and cultural exchange is using photograph as a means to attract people to visit certain destinations around the globe. Photos offers a conceptualized form of communication and these impressive memories last forever. In the photo of nature, the communication around it tell us more about the beauty of nature surrounding such areas and the effective inspiration to visit such regions. The water fall feature portrays the green nature of the area, the rocky fall and the clean water oozing from the rocky ground. This scene becomes an impression that revolves in our creative mind and makes us to have a strong driving force to visit such areas and witness.
Figure 2
Craig report over the metadiscourse of communication pointed out on the engagement of traditional communication theory (Craig, 1995).
Communication theory has not yet found conducive fields for study since the theorist have not yet found disciplinary practice that separate it. As a field, potential communication theory can be realized but not in a theoretical communication. Disciplinary matrix can arise from a constitutive metamodel of communication which opens up a conceptual space where diverse first-order models can interact, and a conception of communication theory as theoretical metadiscourse productively engaged with the practical metadiscourse of everyday life. Craig suggests that incoherence in communication theory can be explained by multidisciplinary origin and some scholarly ideas. Communication theory rises from a variety of discipline, and therefore the interdisciplinary concept tries to clear house for communication discipline. Various disciplines have been inter joined to address intellectual problems which are inconsumable and neither do they agree or disagree with anything. They bypass each other effectively since they conceive nominally shared topics. In a fundamentally different ways (Craig, 1999).Through importing fragments of other discipline, people have made communication research effective though these fragment cannot substitute of the whole idea but just a part of it. Different communication theories should have a dialogical-dialectical coherence which tries to bring together the different tensions and complementary.
The truth of each day life lies on the other principle of communication; metadiscourse claims that communication can be, and has been effect of transformation being derived from common places with an ordinary understanding of each other utterance. Each language theory establishes a common origin from a specific group or people. This is a fact in many areas, and this makes it necessary for the world to develop a common media of communication (Craig, 1999). This is the Meta rhetorical traditions that I identify most due to its reality reflection of what revolves around the world. For example, a common language may be traced from people coming from same geographical region. Sometime the regions that were are dictates the media of communication. Therefore this factor is important especial to communication students who are supposed to interact with different individuals around the globe.
From Figure 3, the critical thing in my worldviews is about metadiscourse principle of communication. The order in which the individual are relating to each other suggest they speak the same language. That why there is the queue order because there is understanding. Each language theory establishes a common origin from a specific group or people.
Figure 3
Due to the different ways to perceive information and different in the first language of each person then it becomes important to encourage the people to use different forms of communication media. Photography sector is doing better in our modern life due to its self-informative way that people can understand despite their different metadiscource (Craig, 1999). For example, the picture of nature is self-informative, despite the language that can be used to explain it, an ordinary person will have a clear picture of the environment that when explained using any language. Craig proposes that communication has the potential to be practical discipline due to its rich meaning concept in our lifeworld. The theoretical ideas of communication has led to development of various disciples with greater intellectual agendas. This suggest that communication has the potentiality of being exploited to a constructive field with common ground
One of the distinct tradition form of communication that has contributed greatly to attention of how people convey meanings is semiotic. This is the intersubjective mediation by signs. The only problem with this form is the problem of presentation and the meaning; the two gaps may be subjective leading to paradigm. This form of communication is plausible and practical when common sense is appealed. Pictures can be used to communication over the nature or give direction. Imagine Figure 4 is an example of semiotic form of communication. It is portraying what the nature comprise. A beautiful scene that is a center of tourist attractions.
Figure 4
The most interesting global theory center is the Asian center. This center tries to explain the change in communication through the doing process (Valters, 2014). The Asian center tries to grasp the bureaucratic tools from international tools to bring in the understanding of the effects and interventions they have. Personal commitment from the members has led to diverse nature and extent of engagement. Asian centric theory paradigm tries to explore on the common core of the Asians world view and value that overlap and their influence to other communities, nations and regions. The only critical challenge this center faces in incorporating its ideas is the Afrocentric.
Intercultural communication theory provides us with the ability to deal across different cultures which is an important aspect, especially in the modern globalization era. Having more contacts with people who have different cultures enables a person to deal with cultural difference peacefully, develop a mind of creativity and innovation and individuals survive easily in the global world (Burrus, 2014). Being able to practice the aspect of multicultural enable an individual to be intellectually competent and prepares an individual to operate in another culture system and therefore solves the problem alienation
Conclusion
Communication is an important tool that lead to exchange of information and clarification of doubt. It ensures that there is a flow of activities and exchange of culture and this solves the global problem that is brought about by globalization. Different scholars have suggested on the important of revolutionizing communication to make it a practical disciplinary field. Asian center of global theory is seen as the superior center due to the way it incorporates its concept beyond Asians culture and constitute it with other culture.
References
Burrus, K. (2014).Why is intercultural communication important to know? Summary from the interview with Dr. Milton Bennett. Retrieved from https://mkbconseil.ch/intercultural-communication-important-know-summary-interview-dr-milton-bennett/
Craig, R.T. (1995). Applied Communication Research In Practical Discipline.
Craig, R.T. (1999). Communication Theory as a Field.
Valters, C. (2014). Theories of Change in International Development: Communication, Learning, or Accountability?
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