Operation Strategy

A business that develops its strategy

A business that develops its strategy aids in the implementation and evaluation of a system that is successful and efficient for managing resources, employees, and ongoing work. As a result, operating strategies refer to the means through which a business might realize its mission and vision. A tiny business owned and operated by two brothers in a small hamlet in New York State called Home-style Cookies Baking Company is dedicated to producing soft cookies in over 50 different flavors. 2008’s Russell

The company employs fewer than 200 people

The company employs fewer than 200 people, and the working environment is informal. The workers are primarily blue-collar workers, and the company who manage and run the company. To increase productions and the total output, to compete in the market since the workforce has a major role in production in the company. The need for competing priorities is key since the company faces stiff competition from other large companies such as Nabisco, Sunshine, and Keebler in the market creating a need for creating a healthy competition, where the company will have to stay ahead of the competition to survive in the market. Finally, the baking company only produces one product that is the soft cookies that have over 50 varieties where else their competitors in the industry focus on the traditionally produced biscuit cookies where they produce crisp cookies whose water has been baked out.

Having workers in the company

Having workers in the company who are not trained to handle the production and distribution of the product, results in reduced production as the production is not done by experienced and trained personnel who are not well guided and instructed. Competition in the market affect the total sales in the market as many companies compete to get the larger market share, without proper competition priorities the sales are likely to be low. The company producing only one product limits their competitive advantage in the market as their product targets only a given population in the market. To compete and increase products in the market the baking company has to create strategies that connect the company as a system to increase efficiency and effectiveness in the company. To access a bigger market share the baking company should open other strategic branches to help cover a larger population (Stevenson, 2007)

The company should work on their strengths and resources

The company should work on their strengths and resources and include well-trained employees, optimal business location and financial and marketing expertise to increase production in the baking company. The employees should be well trained to handle operations in the company from production to distribution. The companies should develop competition priorities from their company strategy and market analysis, this results in quality products at a fair cost that consistently meets the needs of the customers in the market. Finally, the baking company has to focus more on product and service development since it focuses on one product it should come up with new products and target new population in the market apart from the over 45years of age and parents with the young children population. Implementation of these strategies will help the company produce more products that are quality and that meet the needs of the given population.

To ensure that the strategies work in the organization

To ensure that the strategies work in the organization and continue to produce quality results continuous quality control should be introduced to control the output and also the processes remain on focus and up to date as per the market. The company should also employ the modeling and forecasting tool that is according to specific regulatory, competitive, and demand factors. To enable the company to make better strategic decisions (Bhatnagar, 2005).

Reference

Kim, T. S., & Hwang, S. H. (2006). Part load performance analysis of recuperated gas turbines considering engine configuration and operation strategy. Energy, 31(2), 260-277.

Stevenson, W. J., & Hojati, M. (2007). Operations management (Vol. 8). Boston: McGraw-Hill/Irwin.

Russell, R. S., & Taylor-Iii, B. W. (2008). Operations management along the supply chain. John Wiley & Sons.

Bhatnagar, R., & Sohal, A. S. (2005). Supply chain competitiveness: measuring the impact of location factors, uncertainty and manufacturing practices. Technovation, 25(5), 443-456.