Nike Inc.

Nike Inc.

Nike Inc. is an American corporation headquartered in Beaverton, Washington County. It is involved in the creation, marketing, and sales of sporting and lifestyle footwear clothing. It creates footwear that is only utilized for athletic reasons in competitions such as the Olympics and indoor tournaments. It focuses on Nike and Jordan items in categories including action sports and basketball. The company has been able to manufacture things utilized in sports such as gloves, bats, bags, socks, and protective equipment. It has been considered as the best company in the production of sportwears which are being used during athletics and training activities in both indoor and outdoor games.

Competitive Strategy

The competitive strategy of Nike Inc. mainly focuses on production of an array of sports equipment. Nike sells products like shoes used for football, tennis, American football, combat sporting and cross training. The company has teamed up with Apple to launch radio devices that are put within the athletes’ sportswear that are able to monitor their performance. This is able to make more people develop interest on the products that are being developed by Nike Inc. The company has come up with groundbreaking innovations like an external heel counter with a crashpad that is used in shock absorption. This has made most of Nike products become worn by most people as they meet the taste and preference of their choice.

Sustainability through Celebrity Endorsements

The company’s approach to sustainability has been met by ensuring that their wears are publicized through celebrities and popular people. Nike has signed endorsement deals with renowned celebrities who wear their sneakers, tracksuits, and even sweatpants. Nike’s production of MP3 players has been received in the market with great preference among most teenagers as they have seen most of their favorite celebrities donning them. Most of American hip-hop artists really promoted the wears made by Nike like elite basketball socks which became a market sensation among their fans. This has promoted the market standards of the products produced by the company among young children and youths internationally. The endorsement deals that the company uses to market its products such as celebrity promotions contribute to the sustainability of the company’s products that have received a status within most people when worn. The company’s products have therefore made a lot of sales worldwide making it one of the best-selling organizations internationally. This has made the company make a lot of revenue generation internationally, thereby becoming one of the reputable business companies in the world.

Questions for Nike’s CEO

The questions that I will consider asking Nike’s CEO include: What are the set goals and objectives of the company? This is to help me understand the achievements of the company and the targets that have been reached. Additionally, I will ask him or her challenges the company faces in the production of the sports products. Knowing the challenges that the company faces helps me comprehend the relevant measures the company has instituted to tackle them. I will also question the CEO on what raw materials the company uses to manufacture its products. This helps me understand how available the raw materials are within their reach and the required ingredients that they use to make them.