Media effect

The Media Effect

The media effect is the observable effect that content transmitted by media outlets has on its audience. The reaction may be either social or physiological (Potter, 2012, p. 38). It is essential to conduct studies in order to comprehend these results. This report would include annotated bibliographies focused on research on the negative impact of advertising.

The Book on Media Influence

The book offers a quantitative assessment of media influence as well as a theoretical basis for understanding their effects on culture and individuals. The book’s writers begin by assuming that media impacts are underappreciated and widespread in society. The media effects addressed in the book include the socialization of adolescents and children, learning from mass media, influence on mass opinion and voting, and explicit and violent media contents. The authors present physiological and content-based theories to understand the media effects. The authors lastly establish how ideas can be used to guide future research on media effects caused by more advanced technological innovations. The book targets those researchers and scholars in media effects. The information provided in the book is detailed based on general facts, which makes it credible for study and application. The book is also unique since it fully grounded on theoretical principles.

The Relevance to the Study

The book is relevant to my study since it fully defines how the relationship between individuals and media is established, showing its effects which in return helps the person to avoid the negative consequences and adopt the positive ones. The information from the book shall be used in stating the negative effects of media, understand them and lastly provide theoretically based methods to avert them in future.

Source:

Sparks, G. G. (2015). Media Effects Research: A Basic Overview. Cengage Learning.

The Cumulative Media Effect

The author of the book presents media theories in the context of current research results to give a detailed introduction to cumulative media effect in the society. The book explains how the effects of media are measured and the conclusions made from the recent researches about society. The author stresses on cognitive and emotional effects of media by use of studies done on TV viewing and obesity research, electronic media leading to disturbance in sleep patterns, and the new media effects on multitasking and imitative suicides. The research is based on reliable research findings which make the information credible. The books suit the general audience that wants to understand and conduct research based on the effect caused latest innovations of media in real life. The author of the book makes it easier for his audience to understand the concepts by using a first-person narrative writing style.

The Relevance to the Research Topic

The research is relevant to my topic since it critically assesses the negative effects of media based on many particular recent types of research. The information collected shall provide a base in establishing the specific topics I shall discuss, such as the effect of TV viewing and obesity.

Source:

Vorderer, P., & Bryant, J. (Eds.). (2012). Playing video games: Motives, responses, and consequences. Routledge.

The Physiological Aspects of Video Games

The book evaluates the physiological and mediated aspects of playing video games. It integrates communication, technology, and physiology which makes it the first article to evaluate in-depth these elements of video game playing. The author of the book focuses on high-level issues dealing with human behavior such as addiction to video games. The author links the addiction to the high graphic design which allows the player to immerse himself in the game environment. The book, in general, provides necessary information for study and a theoretical background in future research. It targets researchers, graduate students in mass communication and media studies as its audience. It is unique and timely since it fits in the physiological section of entertainment reviews which is going to be the next big wave in media studies. This also makes the book credible for study.

The Relevance to the Research Topic

This book is relevant to my research topic since it critically assess major facets of gaming establishing its effects on physiology. The information provided in the book shall help me in stating and explaining the negative effects of playing video games on physiology.

Conclusion

In conclusion, the research is a success. It provides a better understanding of media effects, negative effects, and theoretically based measures in avoiding the adverse effects, which may arise from future advancements in media technology.

Reference

Perse, E. M., & Lambe, J. (2016). Media effects and society. Routledge.

Sparks, G. G. (2015). Media Effects Research: A Basic Overview. Cengage Learning.

Vorderer, P., & Bryant, J. (Eds.). (2012). Playing video games: Motives, responses, and consequences. Routledge.