Marketing Plans in Health Care

Since many different businesses are eager to work with the health center, Southeast Health Plans’ service interests have been of higher expectations than originally anticipated as the company begins its first year of operation. (Southeast Alaska Health Systems Agency, 2007). However, the health center requires a solid marketing strategy in order to attract more patrons and increase its visibility. A health plan administration service provider, preferably for self-insured employees, is the overall basic market requirement for this health center. However, the Southeast Health can meet such a market need by considering a quality as well as a cost-effective health plan administration while on the other hand, the center continues offering the valuable services of consulting for the employers (Southeast Alaska Health Systems Agency, 2007).

The Southeast Health Center organizes its seminar presentations as well as the marketing plans around six fundamental elements which include internet marketing, professional referral marketing, branding, internal marketing, external marketing, and public relations (Locker, & Kienzler, 2015). Regarding professional referral marketing, the health center utilizes the reliable as well as the continuous stream of the inbound patient referrals from the dental and medical professional sources which arise from the lifeblood of the many specialty providers. On the other hand, the health center utilizes the internet marketing strategy ranging from the social media tools websites to the patient mobile apps and portals (Locker, & Kienzler, 2015).

Regarding branding, the Southeast Health Center applies the means of positively standing out in a crowd so as to virtually explain the entire healthcare services the center offers. However, in the internal marketing category, the involvement includes all the ways as well as means which the center uses in communicating with the people who already know it and the primarily present as well as the previous patients (Locker, & Kienzler, 2015). Besides, there is the external marketing which involves using the media such as radio, television, and newspapers advertisements so as to reach the prospective patients. Finally, the public relations include planning as well as generating the publicity of the healthcare not forgetting the free press exposure (Locker, & Kienzler, 2013).

Through utilizing the advertisement as mentioned above as well as services promotional strategies, the Southeast Health Center has been able to reach the audience in a more positive way leading to the marketing of its business. Many people have developed the desire to attend to clinics in the center. However, the center should also consider using the press release, printing ads such as billboards, and the direct mail system for advertisement of its services (Locker, 2003)

References

Locker, K. O., & Kienzler, D. S. (2015). Business and administrative communication.

Locker, K. O. (2003). Business and administrative communication. Boston, Mass: Irwin/McGraw-Hill.

Locker, Kitty., & Kienzler, donna. (2013). Business and Administrative Communication + Gregg Reference Manual. Irwin Professional Pub.

Southeast Alaska Health Systems Agency. (2007). Draft health systems plan for Southeast Alaska. Ketchikan, Alaska: The Agency.