Key Capabilities of the Organization

Core competences are required for each firm to deliver on its value to clients. Competitors typically find it difficult to develop or imitate. For example, a technology company’s primary expertise could be the design of high-speed microprocessors or those with efficient internet search algorithms, both of which are difficult to copy. Businesses can create core competencies by identifying necessary internal strengths. Another strategy to strengthen core skills is to invest in capabilities that customers appreciate (Board of Certification in Professional Ergonomics, 2016). Innovation, customer service, quality, flexibility, and other qualities that provide an organization a competitive advantage in market share are examples of fundamental values that drive a corporation or any business. Considering quality which is performance and reliability, my Global Network Marketing Organization that drives on leveraging has witnessed great success over the years since its inception because of the variety of its services. My global organization works on the Multilevel Marketing strategy (MLM). MLM has taken over the market leader because of making class one of the core competencies. The company takes a total quality management by incorporating all the members into the business through a smooth flow of incentives and dividends (Gregor & Aron-Axel, 2014).

My MLM organization deployed novel and powerful concepts such as making every member the boss. Thus, the efforts of every individual get recognized, thereby promoting the smooth running of the organization. When all members get directly linked to the transactions of a team, quality becomes inevitable in all stages of the enterprise, ranging from the discharge of services to unique design of the products. The global organization has, therefore, gained brand leadership because of its attention to the expectations of the immediate consumers. It gives quality humanitarian services such as, schooling of marginalized communities, rehabilitation of vagabonds and giving philanthropists an opportunity to provide a helping hand to the disadvantaged (Keep & Vander, 2014).

Customer service is another core competency for my organization. The organization aims to create a platform that paved the way for people from diverse societies to develop concerted efforts geared toward affecting the disadvantaged positively and at the same time giving financial freedom to the members. The partners in the marketing strategy are the consumers and at the same time the bosses of the organization’s transactions. The situation creates a perfect forum where the members get an opportunity to touch the lives of the disadvantaged through creation and renovation of orphanages. Thus, the marginalized ones get a helping hand, and at the same time, the MLM strategy enables the members to gain cash and other incentives through leveraging (Gregor & Aron-Axel, 2014).

The core competency of any organization’s success for management is efficiency which is the ability to serve clients to their expectations by creating a viable relationship between the members and the consumers. Therefore, an enterprise that does not address the needs of the immediate consumers faces a risk of being confronted off the marketplace (Board of Certification in Professional Ergonomics, 2016).

Another core competency is flexibility. My humanitarian organization has incorporated many services into free skill acquisition where the members a given an opportunity to learn skills such as web design, soap making, paint making, bead production, among others. Such multifaceted nature makes the organization to blend readily to the dynamic society. An organization must be quick-witted to maintain its market share and stay relevant. My global team has therefore explored the niches of the market that the competitors are not pursuing (Keep & Vander, 2014).

The other competencies that I employed in my organization include a superior internet presence and customer targeting that is strategic. All the partners of the body get supplied with a replicated website complete with a back office and an inbuilt eWallet system for efficient account management and transaction processes. The organization mainly targets the marginalized people that include the homeless, orphans as well as refugee communities. Since the cases are prevalent globally, my MLM organization has gained a significant market share that keeps it ahead of its competitors (Next Generation Core Competence Focus Group, 2016). On innovation, my MLM organization has acquired a competitive edge in the marketplace. For instance, considering its ability to produce cutting-edge market design has been at the center stage. The introduction of a state-of-the-art compensation plan through leverage presented a favorable avenue for attracting more partners. Organizations should never tire of innovating (UNDP, 2014). The small organizations and businesses have achieved to greater heights than their more significant competitors because they were quick-witted and relentlessly innovative.

In conclusion, for an organization to remain relevant in the marketplace, it needs to furnish some areas to ensure that it provides exceptional customer service since the area is a key to any business transaction. The performance and reliability is another crucial facet to consider because it enables a given organization to take over the market leadership. An organization also needs to exercise innovativeness to provide unique services and products to keep it on a competitive edge in the marketplace. Flexibility also takes center stage by enabling an organization to explore multiple market niches in a bid to gain a favorable market share. The combined effect of all the strategies makes any business a market leader.

References

Board of Certification in Professional Ergonomics (BCPE), (2016). New BCPE Core competences. London, UK: BCPE.

Gregor B. & Aron-Axel, (2013). Multi-level marketing as a business model. Lodz: University of Lodz.

Keep, W., & Vander P., (2014). Multilevel marketing and pyramid schemes in the United States: historical analysis. Journal of Historical Research in Marketing, 6(4), 1-21

Next Generation Core Competency Focus Group (2016). The Next Generation Emergency Management core competencies. USA. Retrieved from https://training.fema.gov/hiedu/docs/emcompetencies/ngcc%20final%20competencies%204-28-2016.pdf

UNDP. (2014). Core Competences Framework. Washington DC, USA: UNDP.