International Marketing Analysis

In this article, the business activities of Samsung Electronics in Los Angeles will be examined using Porter’s five forces analysis. The tool will make it possible to evaluate the market factors that have affected how the organization operates in the city. The appropriate strategies can subsequently be implemented through the analysis to improve the suitability of the firm.

In terms of developing new technologies and possibilities, Samsung Electronics is a global leader. The company has altered smartphones, TVs, tablets, digital appliances, medical gadgets, cameras, and network systems through constant discovery and innovation. Since the organization was established in 1969, it has grown into becoming one of the largest technology companies and is currently recognized as one of the top ten brands globally (Chung, Kyung-won, and Karen Freeze, 25). The organization takes pride in the diversity and creativity in the talented people who drive its growth. For a period of over 70 years, Samsung Electronics is dedicated to making a better world through diversifying investments that have recently advanced technology.

Market analysis

Los Angeles is an important city for business, culture, aeroscope, international trade, media, and tourism. The city is the second most populated in the United States and a home of over 17 million people from different parts of the world. With the advancement of technology, the demands for electronics have increased in the city. Samsung has operated in the country for over 50 years (Hong, Yoo Soo, 230). The strategies of the organization have ensured success in the country. This report will look at Porter’s five forces of Samsung electronics in Los Angeles.

Company analysis

Forces of substitution

The threat of substitution of the products by the organization is high. In an example, the consumers of Los Angeles can substitute the Samsung smartphones with the ordinary mobile phones without incurring additional costs. There is also an increased rage of desktops and mobile applications applied in by the consumers that may substitute those by the company.

Forces of new entrants

The forces of new entrants to the market are low. The threat is low since the organization’s success is not a hindrance to the success of the organization. The organization in its operation in the market identified benefits from economies of scale. New entrants to the market hence do not affect the economies of scale obtained by the organization.

Forces of the suppliers

The forces of the suppliers are low. For the products to reach the consumers in Los Angeles, Samsung depends on over 2,700 suppliers in various parts of the world and from different companies (Siegel, Jordan I, and James Jinho Chang, 212). The organization, however, recognizes the importance of cooperating with the suppliers.

Forces of the users

The forces of users are high. The consumers in the market identified can settle for other products from other companies to satisfy their needs. In this aspect, Samsung has to operate considering the needs of the consumers in Los Angeles. The strategies developed by the organization are developed looking at the market and how it affects its revenues and profits.

Force of the competitive environment

The force of the competitive environment is strong. The market is saturated for many categories of products by Samsung in Los Angles. The diversity of competitors and their actions in the market pose a challenge to the operations of Samsung in the market. The country and city have a massive operation of other competitors such as LG, Huawei, Apple, and Lenovo.

Works cited

Chung, Kyung-won, and Karen Freeze. “Samsung Electronics And The Pathway To Integrated Design Success.” Design Management Review, vol 20, no. 3, 2009, pp. 20-27. Wiley-Blackwell, doi:10.1111/j.1948-7169.2009.00018.x.

Hong, Yoo Soo. ”Modes Of Combinative Innovation: Case Of Samsung Electronics.” Asian Journal Of Innovation And Policy, vol 1, no. 2, 2012, pp. 219-239. Korea Technology Innovation Society, doi:10.7545/ajip.2012.1.2.219.

Siegel, Jordan I, and James Jinho Chang. Samsung Electronics. Boston, MA, Harvard Business School, 2009,.