Internal and External Environment of Apple Inc.

The main goal of this report

The main goal of this report is to give a thorough overview of the examination of the company’s organizational culture and the external and internal environments. It deals with the assessment and suggestions for Apple’s social and corporate responsibility in the international market. Additionally, the management methods used by the organization, rivalry strategies, and methods useful for resolving differences between the highlighted strategies are all critically examined. Various technologies have become available for the practical examination of Apple Inc.’s internal and external environments. SWOT analysis, the Porters Five Forces model, PESTLE analysis, and the BCG matrix are some of the several tools used. Most of the analysis regarding this highest valuable technology corporation was on corporate social responsibilities, corporate governance, and strategies. Through its contractors, the company participates in numerous social events due to the low cost of operation characterized by maximum profitability. Keeping the secrets of the enterprise makes Apple Inc. diversify its board members weekly. However, the company is still on the forefront to meet its targets through a small focus on market share, segregated strategies, cheaper global marketing and offering unique product positioning. The new report and various literature materials suggest that Apple Inc. currently invests heavily on new market segmentation, low prices, increasing market share, retaining the existing human resource and reducing overdependence on iPhone and Mac as the only image developers.

Existing Mission

Apple is diversifying beyond personal computers to bring new product developments in the global economy. They offer a variety of software products as well as mobile communication devices of high quality (Khan, Alam & Alam, 2015). One of the primary focuses of the corporation is to enjoy a terrific sales growth through proper management of cash flow. Currently, Apple is one of the leading multinational corporations with a stable capital of $416.62 billion (Branch, 2016). Their sole strategy to remaining competitive is through creativity and innovations developed by human resources. The innovative culture is the primary concern of Apple Inc. which elevates its expansion and even the sales of technology products. The organization strives to remain the leading trendsetter through offering unique and advanced commodities to its consumers. Another mission of the company lies in research and development. According to research published by The Journal of Business Ethics, Apple Inc. targets to come up with outstanding products, particularly new designs of their product which other competitors cannot match (Etzioni, 2016). Thus, there is a massive investment in researching both the market and creativity in the electronic industry.

Objectives

One of the main reasons behind Apple’s success is the corporate goals developed by the firm. These are the realistic and the purposes of the company designed by the organization to enable them to achieve assigned goals. Continuing to create a groundbreaking product is one of the objectives of Apple Inc. (Branch, 2016). In the past, Apple has been advancing its name by becoming a trendsetter. The same idea is likely to continue through introducing new things which are exciting to the world. Therefore, Apple still wills to innovate in the development of technology and even move with the creativity into the future generation. Besides dwelling on the product, the company also puts lots of focus on space as an element of production. Apple Inc. targets to expand nationwide. Their focus is to own more stores globally as a strategy to increase the volume of sales (Thao & Tsanthaiwo, 2017). Also, they aim at making their products available in all the retail channels. For this reason, Apple products currently exist in most stores as well as B2B platforms such as amazon.com. They realized that the demand for their commodities is so high in the global market. As a result, the company strives to make the products accessible to every consumer. Another objective of Apple Inc. is to enter and sustain a premium pricing (Branch, 2016). However, the organization is also keen on ensuring that their pricing standard benefits the firm and also maintains a significant market share. They feel that consumers should not hesitate to pay them more because their commodities are also stupendous. Besides, Apple targets to increase their price margin in the global economy. Khan, Alam, and Alam (2015) reiterate that the firm takes advantage of the competitors’ low price points to make sure that they achieve an excellent price margin irrespective of the market share. The last objective of the firm is to expand and sustain their solid branded name. Therefore, their efforts of changing people’s perspective on how they look at phones and tablets will accomplish this task.

Strategies

Apple Inc. offers better concepts in all the 4Ps of production to sustain their growth and to enable them to remain competitive. For product, Apple has a great team building culture to assist in developing groundbreaking commodities. Their focus on research and development allows the team to operate in a way that they do not interfere with future success (Khan, Alam & Alam, 2015). Currently, they study the market thoroughly to ascertain the buying behavior, what consumers want and then developing unique products in response to the customers’ feedback. When considering place, Apple Inc. has stores in all the large markets. They also expand their points of sale with relevance to the demand for their commodities as well as the available population in a particular location (Mao, Pearce II, & Wasson, 2014). Also, the company places their products in all electronic devices, websites, and other advertisement platforms to ensure that they reach consumers. Another vibrant strategy of the firm exists in promotion as an element of production. They make good use of conferences and annual events to make the world aware of all new products they have. They also enter a new market before the competitor and offer products beyond the unreachable standard (Mao, Pearce II, & Wasson, 2014). Apple Inc. makes use of a unique pricing strategy to remain competitive. Typically, the company offers prices at the top of the market base level because of the confidence the management has in brand and quality.

A New Mission Statement

The firm had gone further to come up with a new mission statement different from the one developed by Steve Jobs when he came up with the original idea. The 2017 mission suggests that “Apple makes Mac the best personal computer service in the world and the technology comprises of professional software such as OS X, iLife, iWork among others. Apple’s iPods and iTunes lead all other digital music competitors in the current revolution because of the current online store established by the company. Apple reinvented the mobile phone to possess a unique feature, especially with the iPhone; which has a built App store to expound on the future of mobile media as well as devices for computing with iPad” (Thao & Tsanthaiwo, 2017).

References

Branch, B. (2016). Corporate objectives and market performance of Apple Inc. Financial Management, 2(2), 24. Doi.org/10.2307/3665479

Etzioni, A. (2016). Apple: Good business, poor citizen? Journal of Business Ethics. Doi.org/10.1007/s10551-016-3233-4

Khan, U., Alam, M., & Alam, S. (2015). A Critical analysis of internal and external environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6). Mao, W., Pearce II, J., & Wasson, R. (2014). Profits and corporate philanthropy: An economic rationale for dual mission firms. Managerial and Decision Economics, 36(7), 439-455. Doi.org/10.1002/mde.2680

Thao, T., & Tsanthaiwo, S. (2017). Apple Inc. In the years to come. SSRN Electronic Journal. Doi.org/10.2139/ssrn.2993019