History of buffalo wild wings company

As the subject of the analysis, Buffalo Wild Wings was selected

Buffalo Wild Wings, the largest wings-based sports bar in the USA, was first established in 1982 as a single restaurant in Ohio. Since then, it has grown quickly to include locations in every state. Although college students attacked the company’s first restaurant in later 1982, the company was able to recover from the attack and opened multiple branches in a short period of time across the states in the USA. The new branches eventually started selling wings and drinks to the original consumers, who in turn drew further customers. As of at least 35 regions in the United States, wings, beers and sports concepts spread to at least 35 regions in USA which forced the management to increase its workforce to match the demand. By the year 2011 and 2012, the company expanded to Canada and Middle East respectively.

Products and services of the company

The company concentrates in traditional boneless and bone-in chicken wings. Its website precisely singles out beer, sports and wings as crucial items. Since beer and wings go hand in hand, the company believes that these two are always associated with sports hence able to attract many sport guests. Additionally, the boneless wings products are entirely made of white meat chicken which makes them unique and attractive. Also, the extensive variety of beers gives distinctive blends from which clients select from. Moreover, the company is a sport bar for fans of games ranging from fight night to basketball. Thus, it hosts sport guests who watch live games regularly (Buffalo, 2017).

Analysis of mission, strategy and organizational structure of the company

WOW people every day is the mission of the company. The company always focuses on value, friendly services, and food and fun that meet the taste and preferences of customers, thereby WOW clients day after another. In addition to that, the mission also states that the company is team centered and looks to WOW its employees by giving them equivalent respect, reasonable treatment and encouragement.

Strategically, the company ensures the guest enjoy fun besides the variety of products offered. Also, the company recognizes hard work of its team throughout which is crucial in employee satisfaction process. Further, the specification of the products and services in the company’s mission and mentioning of the wings as the ideal focus is unique. This point out clearly the strategic technological used by the company to penetrate in its primal market, and double its total branches in few years and continuously offer outstanding products and services. Above all, achieve its long term goal of expanding internationally (Czinkota & Ronkainen, 2013).

Finally, the company’s organizational structure is formal. This structure is key for the company since it has several branches all over the USA states. The structure allows smooth running of activities across all management levels that ensures best talents are retained who boosts its performance. Thus as ways of improving its mission, strategy and organizational structure, the company can begin to offer marketing packages that can allow those guests who prefer enjoying sports in home or other relaxing areas to access them easily. It can also come up with an online platform for ordering and delivery service to complement the marketing packages introduced.

Reference

Buffalo Wild Wings (2017). Organizational profile. Retrieved on 22-April-2017, from http://www.buffalowildwings.com/en/about/

Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Cengage Learning.