Global Marketing and Strategy Management

A Global Marketplace

A global marketplace is one where the barriers that prevent the exchange of ideas, trade, and integration of finances across the world are broken down. Globalization allows for the development of global marketplaces as it empowers organizations to gain international influence and operate on an international scale. The global marketplace has an impact on marketing and strategy management as organizations are now required to reach out to millions of individuals worldwide, keep up with technological advancements as they advertise their products to different countries and be conscious of customer preferences from various parts of the world. The aim of this paper is to conduct a profile analysis of Salesforce Incorporation with a special focus on the aspects that influence marketing and strategy management and identify how the company is adjusting its operations in the global marketplace. The aspects of the company which this paper will look at include the buyers, resources available, competition and the company’s strengths and weaknesses.

Conclusion

The analysis of Salesforce Company profile has proved that operating in a global marketplace has affected its marketing and strategy management. Salesforce Company has been ranked among the topmost organizations in customer relationship management which means that it is positioned to maintain its market share in the global marketplace. However, the company must invest more resources to ensure that it gains a competitive advantage over its competitors in the industry. The company should also develop their weaknesses to become points of strength to build on the already existing ones to ensure survival in the global marketplace which is full of dynamics.