GE Healthcare website

A number of features on the GE Healthcare website enable clients and other website users to learn useful details about the hospital’s products. The GE Healthcare marketers can reach the information-seeking consumers by presenting the list of items. The institution appears to be appealing to the public by highlighting its crucial core skill, which is technology. The website shows the tools the company uses to support various therapies, such the ultrasound machine.

The GE Healthcare website is also intended to impart knowledge and offer a glimpse into the future. This marketing strategy is likely to gain the confidence of customers who might be worried about security. Putting up of initiatives undertaken by the facility (such as the product take-back recycle and GE Healthcare community engagement initiatives) aim at establishing a good relationship with the community and create a positive brand image.

In an attempt to address customer queries, the company has also provided contacts for customers who may want to make further inquiries. Incorporation of technological equipment in the website also attracts the consumers who would identify with modern trends in care provision. GE Healthcare also provides customer-related services through the support department. This support feature helps the customers with the services of the organization.

Despite providing essential information on the web, GE healthcare has failed to provide the costs of their products on their website thereby limiting the prospective consumers from making decisions based on the prices of care. The institution may, as a result, consider researching on the prices of their competitors and accordingly put displays to address the pricing needs of the consumers.

Another limitation of the website design is that it does not provide features that prompt the problem recognition among visiting consumers. The company may consider researching on new ways of prompting problem recognition among the buyers who visit the website.

References

Finch, J. (2012). Managerial Marketing [Electronic version]. Retrieved from https://ashford.content.edu

http://www3.gehealthcare.com/en