Facing Facebook Decisions

According to the 2015 article “Facebook and Oculus Rift,” tech heavyweights like Google, Sony, and others are putting a lot of pressure on the Oculus Rift project. Given that other internet companies are selling a similar product for less money, Facebook must decide how to generate sales from this product. Another problem is persuading users to use the new technology.

The uniqueness of their product should be taken into account rather than how it compares to those of their competitors as the most crucial element in comprehending the choice. Secondly, they must do a market research to know the opinion of the customers on the new technology as well as the Oculus Rift product. This will help them make steps to beat their rivals in the market (Scott, 2015).

What are the alternatives?

Alternatively, they need to reduce their prices and make the product a beat more accessible to the customers by also reducing the complexity of the technology involved. Also, they have the advantage of a Facebook platform where they can engage with their customers well and find out their comments on the product.

What decision would you recommend?

The decision I will recommend is to get into do more research and advertise the product on Facebook to trap the market of over one billion Facebook users. Also, they need to reduce the price and compete well in the market. People like games but customers are rational and would not go for an expensive product if there is an alternative which is cheaper(Scott, 2015). The only security they have now is to consider the price and lower it.

References

https://www.vanityfair.com/news/2015/09/oculus-rift-mark-zuckerberg-cover-story-palmer-luckey

Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.