Everything About Entrepreneurship

Numerous firms all around the world have undergone major alterations as a result of the expansion in technological levels.

For instance, the majority of sectors have seen improvements to operational efficiencies and sales growth.

Instagram and Entrepreneurship Growth

Instagram is one of these technical tools that has demonstrated to be essential to entrepreneurship growth.

With the help of the program Instagram, users can share movies, photos, and other types of content on both their phones and computers.

The app’s ability to connect users and its extensive community participation helped it become very successful when Facebook purchased it in 2010.

There are currently more than 700 million users on Instagram.

The app has been vital in promoting business growth for several start-up organizations.

In this paper, a focus will be directed to the essence of Instagram in contributing towards the success of a start-up organization.

Discussion

Entrepreneurial management

The success of any organization is dependent on the business strategies that it embraces.

Start-up organizations require a lot of attention from the management and employees in general (Doyle 2013, pp.45-47).

Before coming up with a new business, it is necessary for the team to research the market segments, consumer needs and preferences and the level of competition that is available from the rival established companies.

As a part of the business model, organizations are supposed to ensure that they embrace marketing strategies that provide their products reach a broad consumer base.

Advancement in the levels of technology has in the past decade been instrumental in enhancing marketing and advertisement of products by corporations around the globe.

The emergence of Instagram has further been critical in entrepreneurial growth.

Instagram as a Marketing Platform

Instagram app has been an instrumental element towards the strengthening of the marketing systems of various start-up companies around the world.

The app provides companies with an opportunity to market their products by posting pictures and videos of the commodities as well as their prices (Sharma and Baoku 2012, pp.32-34).

Additionally, it has made it easy for the organizations to communicate to a broad consumer segments on the features of their products, their use, and places where they can be purchased.

The incorporation of Instagram as an advertisement platform also enhances the ability of the organizations to influence the emotional behavior of the consumers, who are, in return convinced to purchase the products and this in line with the psychological theories of entrepreneurship.

Based on the concept, personality traits such as creativity and the ability of a firm to produce high-quality commodities with affordable prices drive entrepreneurial behavior.

The use of Instagram as a marketing platform has played a critical role in influencing the behavior of various market segments.

Efficiency and Competitive Advantage

Instagram, as a marketing tool has also been essential in enhancing the efficiency of the start-up businesses in a market that is marred with established competitors.

An excellent distributional channel is one that ensures that products from an organization reach the consumers on time (Faisal 2016, p.3).

Instagram has a large number of users and by taking advantage of the platform; an organization is better placed to have an increase in its consumer demand.

Incorporation of Instagram in an organizational setup makes it easy for an organization to communicate to the customers on the venues or locations where they can purchase their products, different times when they can access the commodities and the offers set by the company.

In so doing, this gives the customers a clear picture of the products and their accessibility.

All that the start-up enterprise will have to do is to stock its stores and make advertisements on its Instagram page, then wait for customers.

Sociological theories of entrepreneurship examine the impacts of cultural forces on the entrepreneurial behavior.

Based on the theory, it is clear that culture plays a critical role when I come to an organization’s appeal to the consumers (Sharma and Baoku 2012, pp.17-23).

Integration of Instagram as a part of the advertisement platform for a company may be instrumental in capturing the attention of different market segments depending on their cultural beliefs.

Companies, for instance, when marketing their products need to have detailed information on their cultural beliefs as well as their product needs.

The firms need to ensure that they exercise inclusivity in their recruitment process and these employees from various cultural divides will help in the marketing of the products using various languages in their Instagram platform.

Barriers and their Management

Start-up businesses may face a lot of complexities in the market that may serve as obstacles to their success.

One of the challenges that the enterprises face is the aggressive levels of competition in the market from the established firms.

Usually, the competitors command a large section of the market segments, and this may make it hard for the start-up company to enjoy an increase in its sales (Watfa, Najafi and Bakkar 2013, pp.65-68).

In the quest of dealing with this challenge, it is necessary for an organization to ensure that it conducts a thorough research on the markets with the aim of identifying consumer needs before going ahead with its production.

Embracing Instagram as a marketing platform may also be instrumental in promoting product growth and enhancing competitive advantage.

Another barrier that the start-up corporates and enterprises may face is stringent market regulations.

Apparently, tight regulations both on the local and international zones make it hard for an organization to meet its full potentials by limiting its sales in various market segments.

In some regions, for instances, the regulations hinder new entrants into multiple markets.

Companies using Instagram as an advertisement platform may also be faced with the challenge of adhering to the online marketing rules of different countries, and this negatively affects their sales (Faisal 2016, p.2).

Managing this issue calls for an organization to have detailed information on the various market regulations and abide by the set laws.

Additionally, the companies need to adhere to the Instagram terms and conditions when using it to market their commodities.

Conclusion

The business models adopted by an organization will always be a driving factor in either its growth or failure to meet the set goals.

Marketing is one of those strategies that organizations need to ensure that it’s aligned to their visions.

The popularity of Instagram as a marketing platform has increased significantly over the years, and this has made it easier for the start-up corporates to use it in the promotion of their commodities.

A large number of Instagram users provide organizations with an opportunity to capture the attention of various market segments.

Some of the barriers that start-up companies may face in their quest to penetrate the markets and enjoy success include high competition levels from the established companies and tight market regulations.

Bibliography

Doyle, P. (2013). Value-based marketing. Hoboken, N.J.: Wiley.

Faisal, A. (2016). Marketing Strategies in Online/Digital Marketing. Account and Financial Management Journal.

Sharma, G. and Baoku, L. (2012). E-Marketing on Online Social Networks and Ethical Issues. International Journal of Online Marketing, 2(4), pp.1-14.

Watfa, M., Najafi, N. and Bakkar, M. (2013). Targeted Online Marketing using Social Networking. International Journal of Online Marketing, 3(3), pp.37-50.