Competitor Analysis of Amazon

Amazon is primarily an electronic commerce retailing organization (E-Commerce Times , 2018). However, throughout the year the company has evolved into a grand business. Initially, the organization began as an online venture for a bookstore, but over the years, the company has expanded its business to include various items such as electronics, computers and accessories, fashion store, kids’ toy, software, game applications, phones, kitchenware, music, and food stores (Amazon , 2018). Furthermore, Amazon has grown to produce their merchandise such as Kindle e-book reader, communication products with a brand name of a fire phone, television and tablets alongside their cloud computing services. Identification of one’s key competitor is a useful marketing strategy for the success of the company. However, identification of Amazons’ main competitors is challenging and difficult because of their limited visibility on the internet.

Question 2

Amazon is purely an online store that has managed to maintain its current level of success through offering service efficiently and meeting customer needs. Furthermore, Jeff Bezos and his team utilized a well-designed business plan and an innovative approach that saw the company grow rapidly alienating them from their competitors (Amazon , 2018). Moreover, Amazon employed all available resources such as an improved supply and distribution of their product taking advantage of advanced communication technology and their knowledge of branding and using all technological marketing platforms making them stay at the top. Furthermore, the company adopted an online hopping approach along with responsive customer service, which further boosted their growth through quality and responding to clients effectively. 

Question 3

Increased competition from similar companies as Amazon has resulted in the advancement of new thinking concerning innovation (Chaffey, 2018). Amazon is aware of ineffective traditional forms of knowledge that can stand the changes brought about by technology. Amazon’s success cannot be duplicated easily by its competitors by simply copying its web materials. Therefore competitors should adopt specific strategies such as the establishment of an honest relationship with dealers. Also, for success to be duplicated, such companies should make technological advancement a priority and the need to adopt an integrated system of elements to riders. Following these suggestions, it is hard to imitate Amazon by merely copying their materials from their website.

References

Amazon . (2018). Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more . Retrieved from https://www.amazon.com/

Chaffey, D. ( 2018, August 14 ). Amazon.com case study - 2018 update | Smart Insights . Retrieved from https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/

E-Commerce Times. (2018, October 29). E-Commerce Times: E-Business Means Business. Retrieved from https://www.ecommercetimes.com/