Antitrust laws Research Essay

Antitrust Laws and Competition

Antitrust laws are the set of guidelines and rules intended to ensure that there is healthy competition among different businesses, retailers, and independent service providers in a particular market. (Ramirez, 2014). In order to eliminate anti-competitive practices like monopolization in any particular market, the law was created.

The Amazon and Book Surge Merger

The arrangement between Book Locker Inc. and Amazon.com represents a collaboration that made it possible to affordably print and sell products on demand. However, the acquisition of the Book Surge Corporation, which charges more for its services than competing businesses, is certain to impact the market rivalry. (Puzzanghera, 2012). Furthermore, the insistence on using the Block Surge in the event to enable purchase of prints through the Amazon company reveals a ploy to create a monopoly. The intention to create a monopoly portrays an element of antitrust. Antitrust refers to practices that play a significant role in restraining trading activities in a given locality. As a result, the merger between the Amazon Company and the Block Surge is an antitrust to the market competition involving the Book locker and other printing firms. The Amazon and Block Surge merger antitrust is horizontal since it aims at creating a monopoly (Lerner, 2017). The aspect of antitrust as underlined by the fact that the Amazon company refuses to transact with any individual or business that fails to print at the Block Surge serves to underscore the firm’s intention to weaken the competition from other companies. Since Amazon company has established itself as one of the leading online trading companies, the insistence on using the Book Surge company though it is expensive is unfair (Geradin, 2017). Hence, the case represents antitrust issues.

Amanda Reiss’ Case

Amanda Reiss’ case represents the acts of violation of the antitrust laws. Although she had completed her medical studies in ophthalmology, the owners of the medical complexes thwart Amanda Reiss’ hope of becoming a top medic (Ramirez, 2014). The refusal to allow physicians who advertise themselves is a way of ensuring the owners of the complexes gain supernormal profits about the barring other doctors from advertising themselves. As a result, preventing other doctors from advertising the provision of their services leads to violation of the antitrust laws since the move aims at ensuring the selected few physicians can enjoy supernormal profits from their activities (Halama, 2017). The antitrust laws are against the formation and use of legislation in a given profession or enterprise that leads to the enjoyment of supernormal profits at any given time. As a result, there is the violation of the antitrust laws.

Contract Between Systems and Software Inc and Randy Barnes

The contract signed between Systems and Software Inc and Randy Barnes aimed at ensuring the firm made enormous profits by utilizing the aspects of the deal. The SAS company had signed a contract with Randy Barnes preventing him from working for another entity before the elapse of a six-month duration after parting with the firm (Cole, 2017). Nevertheless, working for Utility Solutions at the trade fair is not a violation of the antitrust laws. The System and Software company aims at ensuring Randy Barnes does not act in a way that will derail the profitability trend of the enterprise (Lerner, 2017). On the other hand, the prospect of Randy Barnes working for the Utility company serves as a basis for improving the competition between the firms and the software market at large. As a result, working for the Utility Solutions acts as a basis for ensuring there is a favorable competition between the two companies (Geradin, 2017). Nevertheless, the System and Software company has an option of suing Randy Barnes due to the violation of contractual agreements set initially.

References

Cole, C. (2017). Claims Substantiation for New Technologies. Journal of the American Bar Association, 21-29.

Geradin, D. &. (2017). Testing Justification for Segment-based relevant Product Market definition in Merger Control: Evidence from Turkey. Journal of Competition Law and Economics, 39-43.

Halama, M. &. (2017). Tracking the Past and Future of Interest-Based Advertising. Journal of the American bar Association, 42-54.

Lerner, K. &. (2017). Consumer Protection Developments: New Challenges and Unanswered Questions. Journal of the American bar Association, 4-12.

Puzzanghera, J. (2012, April 11). Antitrust Officials reportedly sue Apple, Publishers over e-books. Retrieved from Los Angels Times: 2012

Ramirez, E. (2014). Antitrust Enforcement in Health Care — Controlling Costs, Improving Quality. The New England Journal of Medicine, 2245- 2247.