Analysis of the Print Advert of the Movie Glory

Every advertisement has got an underlining message and targets specific audience. The print advert of the movie Glory produced in 1989 tells the story of the 54th Regiment of Massachusetts Volunteer Infantry. During the civil war, people believed that blacks could not make good soldiers. Therefore, the blacks volunteered to fight in the Infantry. As such, the print indicates that the 54th regiment was one of the bloodiest war to happen in American history. The attack on the African American soldiers was almost suicidal.  The advert portrays that the soldiers were disciplined by marching them through fire and as a result, the 54th regiment suffered a bloodbath. Nevertheless, the soldiers remained to be disciplined to the end of the war. The advert dramatizes the suffering that the soldiers went through. Many of them were killed, wounded and captured and it is pivotal in explaining the perspective of legendary engagement as well as the historical significance of the war.

Advert Deconstruction: Glory

Movie 1989

Source: Google.com

The advert shows that African American soldiers volunteered for the military service to defend America. It raises awareness concerning the 54th regiment. The ad uses Famous movie actors including Denzel Washington, Matthew Broderick, and Cary Elwes. The actors are placed on the print advert, and the idea is critical in promoting the sale of the movie as they are central in attracting the audience. Also, all the movie starts placed on the print advertisement are men. Besides, they are of the black race to evidence that the African American soldiers volunteered in the infantry. The soldiers evidence a number of facial expressions such as anger, fear, and sadness.  The faces also evidence their readiness for war. The camera angle of the advert was closer to the subjects. The lighting of the print has both bright and dark could and it appears artificial.

The major colors used in the print ad include black, red and blue. The red color is placed close to the fighting soldiers, and it is used to depict the riskiness associated with war such as fires and death. The black color denotes the dark side of war relating to the shedding of blood and massive deaths that results from fighting. The sharp contrast between the black and the blue color indicates how the suffering of the soldiers attempted to bring protection to the country. Besides, the font used on the print is big and stands out to attract the audience.

The purpose of the ad is to appeal to the audience and ignite thrilling and the sad aspect of the movie. The advert makes an assumption that men are stronger in war and this is why only men are used on the print ad. Men are the primary subjects in protecting a nation, and the assumption reinforces stereotypes of gender identity. The ad portrays that both African Americans played a vital role in protecting the nation during the American Civil War. Arguably, the assumptions made about the movie in the advertisement are realistic. The possible consequence of the message is long term, and it is meant to teach people that the American civil war formed an important part of American history. The message creates realistic expectations for the audience as it manifested how soldiers took the risk move in order to defend the nation.

The print advert of the movie Glory focuses on the central idea of the American civil war. The ad is effective because it manages to capture the attention of the viewer particularly those interested in understanding the war events. The advertisement displays the thrilling aspect of the movie especially when the advert shows soldiers walking through fire. The images provide the audience with a scary feeling. Notably, the design manages to attract the audience through the use of intriguing imagery (Stern 7). In the printout ad, the illustrator incorporates cleverness in the presentation. The idea clearly demonstrates the use of manipulative images which work to persuade the audience. The fighting and the use of movie stars in the print is a technique that pulls the viewers. The illustrator managed to devise a way of portraying ruthlessness, inhumanity and emotional aspects which are underlining in promoting the movie. The print unfolds to brilliantly showcase the heroic soldiers and the sacrifice they took to protect their nation.

Conclusion

Every advertisement is constructed to appeal to the audience. Deconstructing an advert helps to understand the audience and the techniques used to get the message to the viewers. The art of deconstruction involves analysis of the ad design, font, color, and its image composition. The approach is essential in determining the purpose of the promoter. In this regard, it is necessary for the design to aim at to creating an appealing print advert. This helps to foster a balance between the needs of both the advertising agency and the target audience. Deconstruction establishes the general ambiance, the message it communicates and mood of the advert. This essay will analyze a print advert related to Glory

movie of 1989. The essay will detail how the American civil war is reflected in the advert and delineate the underlining meaning of the advert.

Works Cited

Google.com. Glory 1989. https://www.google.com/imgres?imgurl=http://www.gstatic.com/tv/thumb/v22vodart/12022/p12022_v_v8_ab.jpg&imgrefurl=http://google.com/search?tbm%3Disch%26q%3DGlory&h=1440&w=960&tbnid=aLS7ADqajjFmHM:&q=Glory+movie+1989&tbnh=186&tbnw=124&usg=AI4_-kTh6yL0YkBYZzRdTtmwfOiIAuH3UA&vet=12ahUKEwjPs5uR2PjdAhVRxxoKHT52BW4Q_B0wG3oECAYQCQ..i&docid=yMx4AxUnDqeqTM&itg=1&sa=X&ved=2ahUKEwjPs5uR2PjdAhVRxxoKHT52BW4Q_B0wG3oECAYQCQ. 1989. Accessed October 9, 2018.

Stern, Barbara B. “Textual Analysis In Advertising Research: Construction And Deconstruction Of Meanings”. Journal of Advertising, vol 25, no. 3, 1996, pp. 61-73. Informa UK Limited, doi:10.1080/00913367.1996.10673507.