An Effective Marketing Strategy for Pet Products

An effective marketing strategy is critical in defining the overall goals and direction for the overall business. The strategies will articulate how the company will deliver the products in ways that satisfy the customers of pet products.

The firm will rely on social media. Establishing presence on the social media platforms such as Facebook will enable the organization to build a good relationship with the customers in Las Vegas and Miami Beach. Positioning of various engaging content on the social media will be crucial in promoting the products to the wide audience in the area. The business will use analytics to track the success of the social media campaigns. The appropriateness of the social media advertising will be measured by creating a report that monitors and measures a number of metrics such as click-through rate of the advertisements. Most persons in Miami are of combined average age of 37. The young population in this area makes it ideal to use social media as a form of communication (United States Census Bureau, 2018).

The business will also utilize the content marketing. This involves creating and distributing consistent, relevant, and valuable products to attract and retain customers in the area. Unlike other forms of advertisement for instance paid advertisement, the content marketing is long-term in nature. The content marketing is not entirely easy, but its demand is to ensure each element is done correctly: consistent content creation and promotion, a relevant topic, as well as quality content. Content marketing is not limited to the blog post. It can also include the podcast, videos, and other media in which persons consume information. Most of the individuals who reside in Beverly Hills are older with a median age of 47.5 (“Location Strategy,” 2018). The content advertisement is, therefore, a suitable form of communication to reach this population.

References

United States Census Bureau. (2018). American FactFinder - Community facts. Retrieved from https://factfinder.census.gov/faces/nav/jsf/pages/community_facts.xhtml

Location Strategy. (2018). Retrieved from http://webapps-cdn.esri.com/Apps/location-strategy-for-business/#/insights.