Adidas Corporation SWOT Analysis

To determine the future of the Adidas Corporation, we must first examine the current market. The company is an international player that sells apparel, footwear, and sporting equipment. The company controls the entire supply chain, has a few unethical cases, and enjoys a positive reputation as an employer and environmental steward. The company’s products are primarily purchased by younger consumers who have grown up with technology and expect better performance from the products they buy.

The adidas Corporation has a solid capital structure and is relatively stable. While many companies would struggle to operate in such a market, the company maintains a low debt ratio and operates with limited liabilities. The company pays its debts three times a year. The capital structure is well established and the company has an efficient sales system. Its profitability in the global market is low, which is a good sign for the future. However, Adidas Corporation must work to improve its capital structure to become more profitable in the long run.

To develop a better business strategy, the company must improve its existing products and increase its reach. To do this, it must understand how customers perceive and experience its products. It should also evaluate the strategies it uses to improve its customer experience. Developing a quality management system and customer satisfaction system is important for Adidas. The company has implemented quality management systems that integrate the four components of customer satisfaction: service quality, anticipation, communication, and timing. Once these are in place, the company can evaluate whether they are meeting their customer’s expectations.

Another major challenge that the company faces is the growing popularity of counterfeit products. The rise of fake luxury products is a huge challenge for shoe manufacturing companies. To overcome this challenge, Adidas must invest in research and development, localize production, and focus on cost control. It must also increase its Asian market penetration. By focusing on these three strategies, the company is well on its way to a healthy future. And in the meantime, it must continue to improve its profitability and market share.

The Adidas Corporation’s income and operating expenses continue to rise as the company focuses on marketing. This has led to a 40 percent increase in online sales during the first quarter of 2019 alone. The company is also experiencing a significant increase in consumer interest in sports and athletic apparel. Increasing popularity of these sports has increased the demand for athletic clothing, and Adidas is capitalizing on this trend by focusing on improving its product mix and pricing. Those two factors together have increased Adidas’ bottom line.

Despite its global reach, the Adidas Corporation has retained its roots in sports and an active lifestyle. This is reflected in its mission and vision statements, which have undergone numerous changes over the years. One of the main reasons that Adidas continues to be a strong competitor in today’s marketplace is that it has successfully adapted to changing trends and conditions. With this flexibility, Adidas can successfully exploit new opportunities while maintaining its existing profitability levels. With that said, we have examined the various factors that affect the company’s profitability.

The debtor day’s ratio reveals the efficiency of Adidas’ credit management. It demonstrates that Adidas pays creditors four times per year, which reflects an excellent credit management strategy. Using the total current asset, the Adidas Company generates 1.14 sales per dollar of total assets. It is an efficient firm when it comes to sales credit administration. Further, it is efficient in terms of its inventory, with only four months’ worth of stock.

A 21st century consumer is more informed and more selective, with more brands and a wide range of products. Competition has increased in the sport goods industry, and this has led to aggressive brand investments. This has led to a rise in operational costs and higher customer engagement. Furthermore, the company is increasingly focusing on metropolitan markets to enhance its competitiveness. Further, it has adapted its distribution network to accommodate customers from a variety of social media.

Regardless of the company’s global reach, Adidas remains committed to marketing its products. The company’s investments in digital technology have paid off in fast sales growth. In addition, the company maintains strong relationships with 109 suppliers and worked with 296 in 2017. Lastly, the company’s reputation as an ethical brand has earned it a strong following among customers. However, this doesn’t mean that Adidas doesn’t make a good deal of sacrifices.