a study on a new business start-up in Jakarta

This essay examines a new start-up company in Jakarta to determine whether it can survive in today’s intensely competitive market. The study focuses on the theoretical concerns related to beginning a business and employs the same ideas in formulating questions for analysis and discussion. Gordon is a brand-new line of baked goods produced by the Gordon Blue Company. It is a family-run enterprise, Gordon Blue. The first cake shop run by Gordon Blue, Toko Kue Padalarang (Padalarang’s cake store), was established in 1950. At the time, the cake shop only offered layer cakes from Indonesia. Tan Tiang Nio established the store in Jakarta, Indonesia. The successor, her son, Wiewiek Budimuljadi changed the name of the store to become Gordon Blue in 1995. Gordon Blue Company is now being run by Wiwiek’s wife, Esther Natasaputra. The new line product, Gordon, was established in September 2015 by Joshua Nathan and Brian. Gordon’s main business is to sell doughnuts; they also sell a variety of beverages. Gordon opens their booth in some big event in Jakarta to introduce their products to the customer. They also sell the doughnuts online and deliver it to their customer.

The study employs an overall strategy of exploratory design. This design is suitable in this study because there are no previous studies that have been conducted on the area of study, although other studies have generally been carried out in different areas on the start-ups and expansion of business. The focus of this strategy is to facilitate gaining familiarity and insights for later investigation even after the business plans have been implemented as a control measure. Data was analysed and presented using tables and figures for easy understanding.