A Business Model

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Cutting down waste and streamlining operations in the delivery of goods that customers are willing to buy is the best positioning strategy. The UTS Weekly Students Events aligns its operations with a business model that values experimentation and informality in an effort to personify the efficiency and effectiveness components. Due to its central location, the planning team can use the perspectives of international students to inform their approach, which will be combined with a relational strategy. Investigating the requirements of the students and the reasons they attend events will be the main goal. Focusing on the two will allow the business to not only generate revenue and remain on the profitability margins but also live to its purpose by upholding good customer relationship and ensuring it remains abreast with the ever changing needs of the students.

While the UTS Weekly Students Events recognizes the need of doing the right things, it also acknowledges the importance of having a set of ideas that amplifies the advantage. The business model is built on the concept of getting the best out of the resources, as well as attracting more students. The service delivery also recognizes contextual issues characterizing the customer base. While they are faced with the loneliness that necessitates the need for attending the events, international students do not have part-time jobs, thus, the need for promoting affordability. One approach that will be adopted to ensure consistent attendance and loyalty is reducing the cost, so that majority of them, if not all, can afford the event. The session experience will be improved by offering them something to eat and drinks and giving students space to fully interact through having special moments to share with a tutor directly

There is no better way of ensuring business upholds its sense of purpose than utilizing resources efficiently. While the Weekly Students Events seeks to exploit the power of understanding demands in bettering its collective outcomes, it also aims to explore strategic alliances that will allow it to fulfill its ideas. Partnering with the University is one of the best thoughts, as it will improve comfortability through acquiring spacious lecture rooms, and and experience through engaging seasoned mentors working in the institution. The business will also make better use of resources mobilized through ticket sales to build on the good relationship with the customers. Social media presence will also be used to engage the students, and provide them with a platform for sharing their ideas.

March 02, 2023
Subcategory:

Ecology Marketing Myself

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